Defining mutual influence of couture and street fashion in the process of forming modern image in fashion industry
DOI:
https://doi.org/10.32461/2226-0285.2.2016.148294Keywords:
consumer society, fashion industry, mass fashion, fashion appearance, haute couture, fashion trendsAbstract
large cities of Europe mainly Paris, Milan, and Vienna were the basic fashion consumers. They unreservedly got across elegant suggestions of famous couturiers to mass customers. On the other hand, democratic changes in the society and improvement of social standards have led to the internal relaxedness of an individual and the overall change of the society.
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