Culture management in the context of modern sociocultural transformations

Abstract

The purpose of the article is to study the peculiarities of the development of the sphere of culture, in particular the state of cultural management in modern Ukrainian society. The methodology of the research lies in application of such methods as comparative analysis and synthesis to characterize the theoretical foundations of the study of the state of cultural management; philosophical and logical for disclosure of modern transformational processes in the field of culture and causal to identify problems and their causes in the field of culture. The scientific novelty of the work consists in analysing the transformational processes in the sphere of culture, in particular rethinking the role of cultural management, adequate state personnel policy, since professional management provides conditions for the creation and promotion of a cultural product. Conclusions. Currently, in the cultural sphere of Ukraine, there are various problems that, within the framework of the Culture-2025 Initiative, were systematized and divided into six areas (management, communication, infrastructure, legislation, finance and education), with the aim of creating a strategy for the development of the Ukrainian culture to 2025. In order to improve the situation in the cultural sphere, certain steps were taken, in particular, in 2016 the Law of Ukraine "On Amendments to Certain Legislative Acts of Ukraine regarding the introduction of a contractual form of work in the field of culture and the competitive procedure for the appointment of heads of state and communal institutions of culture" was adopted and acquired the Agreement between the Cabinet of Ministers of Ukraine and the European Commission on the participation of the state in the program "Creative Europe", which provided opportunities for Ukrainian cultural managers and organizations to cooperate with managers of other countries in the framework of European networks and platforms. The reform matrix, operational objectives and targets for 2017, mentioned in the concept of "Decentralization: Culture Sector", have been identified, based on which the LOGIC MODEL reforms and operational plan of action were developed. Thus, modernization of the sphere of culture takes place in Ukraine, and new generation of independent cultural managers, who effectively work and implement interesting cultural and artistic projects, in particular with the European partners is appearing. However, there are still many problems that need to be solved for optimal development of cultural sphere.