Trademark development: from stamp, mark, packaging – to certification
DOI:
https://doi.org/10.32461/2226-0285.2.2021.249241Abstract
The purpose of the article is to perform an art history analysis to show the impact of the development of brands, trademarks, packaging, and product quality control on certification development. The research methodology consists of the application of a specific historical method to analyze the impact of the development of trademark design and the popularization of certification actions, as well as the use of a comparative analysis method and a historical and cultural approach. This will help to identify the main trends in the development of a trademark, packaging for the establishment of certification in a global context. The scientific novelty lies in an attempt to comprehend and identify the main trends in the development of a trademark and packaging, which influenced the control of product quality and the establishment of certification, which is due to historical, social, cultural processes. Conclusions. The article shows the idea of certification and its general meaning since ancient times. The analysis of literary sources is carried out, which confirms the need for branding of products by the manufacturer to obtain high quality, the development of the design of an aesthetic and functional sign, packaging, and the formation of a legislative basis for certification. Analysis of brands, trademarks, the packaging indicates the interdependence of the ancient cultural heritage and the development of these areas since the twentieth century, which influenced the improvement of certification and should affect the quality of products and design in Ukraine.
Key words: brand, trademark, packaging, certification, design.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
