Projections of the Works of the Ukrainian Avant-Garde in the Design of Brands of Patriotic Accessories

Abstract

The purpose of the article is to investigate the use of artistic graphic images of avant-garde works of fine art in the prints of patriotic brands’ accessories, in particular, scarves. The research methodology involves the use of a systematic approach, as well as a set of scientific methods: analytical, synthetic, art history, historical and cultural, semantic, which allow a comprehensive consideration of the given problem in order to obtain substantiated research results. The scientific novelty of the work consists in the actualisation of the modern use of images of artistic works of representatives of the Ukrainian avant-garde on printed images of such patriotic accessories as scarves, which are gaining popularity at the modern stage. Conclusions. Summarising, we note that the use of images of artistic paintings by Ukrainian avant-garde artists as prints on modern patriotic accessories, in particular scarves, the production of which is gaining increasing popularity in the wake of national-patriotic uplift, serves not only as a fashionable brand and a means of individual expression, but also as a form of representation of national cultural identity with the use of cultural artefacts, a means of popularising the artistic heritage of Ukrainian artists. The use of prints of author's works of art on items of modern clothing next to the more widespread tradition of embroidered clothing is a modern form of cultural and artistic, value representation of Ukrainian culture, which, in addition, strengthens the functions of symbolic meaning of modern society and actualising the achievements of national culture.

Keywords: works of art of the Ukrainian avant-garde, clothing brand, accessories, scarves, patriotic clothing, print, national and cultural identity.