Marketing research of world market of vegetable products: experience for Ukraine

Authors

  • Алла Валериевна Гуменюк PVNZ "EuropeanUniversity" Uman branch Shevchenko 15-a, Uman, Ukraine, 20300, Ukraine

DOI:

https://doi.org/10.15587/2313-8416.2015.37489

Keywords:

vegetable production marketing, international marketing channels, marketing systems, marketing cooperation

Abstract

In the article it is investigated condition, trends and peculiarities of formation of the vegetable market in the world and in Ukraine. Priorities of improving the competitiveness of the vegetable production market on example of developed countries are determined. It is established that Ukraine is on the initial stage of the basics of marketing, but without strategic prediction it risks did not take place in the global market

Author Biography

Алла Валериевна Гуменюк, PVNZ "EuropeanUniversity" Uman branch Shevchenko 15-a, Uman, Ukraine, 20300

Candidate of Economic Sciences

Associate Professor of Economics and Business

References

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Published

2015-02-23

Issue

Section

Economics