Development of information and analytical model of the stimulating internet marketing

Authors

DOI:

https://doi.org/10.15587/2312-8372.2018.148567

Keywords:

information model, stimulating Internet marketing, number of referrals (site visits), target audience, search engine optimization

Abstract

The object of research is Internet marketing in the modern information network space. Against the background of the rapid development of information technology, the Internet network increasingly occupies a leading position in the areas of promotion and sale of various goods. At the same time, with this classic methods and approaches of marketing are experiencing obvious loss of dominant positions. One of the most problematic places is the effective application of modern methods and approaches for the development of Internet marketing and, in particular, stimulating Internet marketing, which contributes to the promotion of products in accordance with the preferences of potential consumers. There is also a need to balance the resources involved in the implementation of Internet marketing in accordance with the possible volume of the result.

The classic methods of marketing and the latest information technology are used to distribute and process information in network systems. In order to eliminate the shortcomings, a combination of classic and new approaches is put together, in order to provide stimulating Internet marketing in an easier way to manage.

Information model of stimulating online marketing is summarized. This model will consist of separate, interconnected blocks, aimed at meeting the needs of potential customers, as well as meeting the requirements of those who provide relevant Internet services. It is the consideration of the needs and requirements of all parties involved in stimulating Internet marketing in the form of separate interrelated blocks of the model, which makes it possible to reveal the peculiarities of such a process.

Therefore, it is possible to determine the analytical description of the information model of the stimulating Internet marketing. This allows to determine the development of incentive Internet marketing, the direction of optimizing its conduct. This provides such advantages as the flexibility of the process of conducting the stimulating Internet marketing and targeted delivery of information to the chosen target audience.

Author Biography

Tetiana Tykha, Kharkiv National University of Radio Electronics, 14, Nauka ave., Kharkiv, Ukraine, 61166

Senior Lecturer, Postgraduate Student

Department of Natural Sciences

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Published

2018-05-31

How to Cite

Tykha, T. (2018). Development of information and analytical model of the stimulating internet marketing. Technology Audit and Production Reserves, 6(2(44), 10–15. https://doi.org/10.15587/2312-8372.2018.148567

Issue

Vol. 6 No. 2(44) (2018): Information and control systems

Section

Information Technologies: Original Research

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Copyright (c) 2018 Tetiana Tykha

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