Analysis of factors in managing digital entrepreneurship development in tourism in Ukraine: challenges and opportunities
DOI:
https://doi.org/10.15587/2706-5448.2023.286471Keywords:
digital development, entrepreneurship, tourism industry, Ukraine, socio-economic challenges, business process reengineering, Schengen standardsAbstract
Research object is the challenges and opportunities faced by small and medium-sized enterprises (SMEs) in Ukraine's tourism industry, specifically focusing on digital development and entrepreneurship.
This article addresses the difficulties and advantages encountered by SMEs in Ukraine's tourism sector regarding digital development and entrepreneurship. It seeks to comprehensively analyze various facets of digitalization, encompassing distinct activities, trends in development, factors influencing trends and clusters, and pivotal areas for growth. Moreover, the study assesses the impact of European integration on the nation's tourism sector and evaluates the potential of innovative endeavors by small enterprises relative to their larger counterparts.
In-depth perspectives on digitalization practices in the tourism industry of Ukraine are identified. The study investigates strategies for managing customer relationships and employs social media data to gauge customer satisfaction. Additionally, the article proposes an accelerated digitalization program for small businesses, coupled with collaborative efforts in clusters, as a means to attract investment and foster innovation. This approach is envisioned to enhance business productivity and create diverse channels for customer engagement.
The study underscores the significance of advancing digital infrastructure to enhance the appeal and investment potential of Ukraine's tourism sector. Notably, the research emphasizes the importance of efficient SMEs, highlighting their potential for expansion when partnered with larger corporations. Simultaneously, it addresses the need to streamline inefficient SMEs to boost overall productivity.
The article delves into the practical implementation of management strategies and the adoption of innovative practices. It underscores the value of reshaping SMEs' business models to embrace a more adaptable division of labor. Additionally, a proposed cluster strategy emerges as a potential solution to address various challenges, promoting innovation, regional development, and adaptation to evolving business environments.
References
- Ghazy, N., Ghoneim, H., Lang, G. (2022). Entrepreneurship, productivity and digitalization: Evidence from the EU. Technology in Society, 70, 102052. doi: https://doi.org/10.1016/j.techsoc.2022.102052
- Yakуmenko-Tereshchenko, O. (2021). The Impact of the Digitalization on the Competitiveness of the Tourism Industry. European Journal of Sustainable Development, 10 (3), 657–668.
- Apostoliuk, O. Yu. (2016). Priorities of state financial support of small business in Ukraine. Effective economy, 7. Available at: http://www.economy.nayka.com.ua/?op=1&z=5085
- Danylkiv, K. P., Kloba, L. G., Mata, M. N., Martins, J. M., Correia, A. B., Dantas, R. M. et al. (2021). Diagnostics of innovative activity of small entrepreneurship structures in the Lviv region. Academy of Entrepreneurship Journal, 27, 1–14.
- Yakуmenko-Tereshchenko, N., Kiziun, A., Hrabar, M., Brytvienko, A., Medvid, L. (2023). Digital Tools for Management of Innovative Activities of Tourism Enterprises: Ukrainian Analysis of Wartime Challenges. International Journal of Organizational Leadership, 12, 4–19. doi: https://doi.org/10.33844/ijol.2023.60362
- Horelova, A., Ilyina, K. (2016). Rekreatcionnaia model organizatcii dosuga za rubezhom. Available at: http://www.tsutmb.ru/nauka/internet-konferencii/6-visheslovatskie-chtenia/gorelova.pdf
- Bartoš, P., Rahman, A., Horák, J., Jáčová, H. (2015). Education and Entrepreneurship in the SME Segment in Economic Transformation. Economics & Sociology, 8 (2), 227–239. doi: https://doi.org/10.14254/2071-789x.2015/8-2/16
- Kalvet, T., Olesk, M., Tiits, M., Raun, J. (2020). Innovative Tools for Tourism and Cultural Tourism Impact Assessment. Sustainability, 12 (18), 7470. doi: https://doi.org/10.3390/su12187470
- Oleskiv, M. (2020). Chotyry kyty ukrainskoho turyzmu. Yak dopomohty haluzi. Available at: https://nv.ua/ukr/opinion/turizm-v-ukrajini-yak-zminitsya-galuz-pislyapandemiji-novini-ukrajini-50099937.html
- Official website of the State Statistics Service of Ukraine. Available at: http://www.ukrstat.gov.ua
- Varnaliy, Z. S., Vasyltsiv, T. G., Pokryshka, D. S. (2014). Priorities of improving the state policy of small business development in Ukraine. Strategic priorities, 2, 49–54.
- Yakubovskiy, S. A., Rodionova, T. A., Derkach, T. V. (2019). Impact of foreign investment income on external positions of emerging market economies. Transition Studies Review, 26 (1), 71–81. doi: https://doi.org/10.14665/1614-4007-26-1-005
- Feshchenko, S. S. (2014). Suchasni problemy rozvytku pidpryiemnytstva v Ukraini. Upravlinnia rozvytkom, 2, 13–16. Available at: http://nbuv.gov.ua/UJRN/Uproz_2014_2_8
- Shpak, N., Kulyniak, I., Gvozd, M., Vveinhardt, J., Horbal, N. (2021). Formulation of Development Strategies for Regional Agricultural Resource Potential: The Ukrainian Case. Resources, 10 (6), 57. doi: https://doi.org/10.3390/resources10060057
- Buntova, O. (2016). European integration and the impact on tourism industry development. Journal of European Economy, 15 (4), 438–451.
- Kasian, O.; Tatomyr, I., Kvasnii, L. (Eds.) (2023). Digital Macro Trends and Technologies of the XXI Century. Part II. Prague: OKTAN PRINT. doi: https://doi.org/10.46489/dmtato23-17
- Shpak, N., Muzychenko-Kozlovska, O., Gvozd, M., Sroka, W. (2021). Simulation of the Influence of External Factors on the Level of Use of the Regional Tourism Potential: A Practical Aspect. Administrative Sciences, 11 (3), 85. doi: https://doi.org/10.3390/admsci11030085
- Oktown.com.ua. Available at: http://oktown.com.ua
- Alimova, M., Shakina, E., Shadrina, E., Uvarov, A. (2020). State support for digital entrepreneurship in Russia: Review of existing mechanisms. 2020 2nd International Conference «Digital Transformation, IoT and Cyber-Security» (DTICS).
- Filipova, M., Usheva, M. (2021). Social and labor relations of the digital age: to the question of future education development. Futurity Education, 1 (2), 14–22. doi: https://doi.org/10.57125/fed/2022.10.11.15
- Morrison, A. M. (2018). Digital marketing and ICTs. Marketing and Managing Tourism Destinations. Routledge, 441–480.
- Gallo, P., Dobrovič, J., Čabinová, V., Pártlová, P., Straková, J., Mihalčová, B. (2021). Increasing the Efficiency of Enterprises in Tourism Sector Using Innovative Management Methods and Tools. Social Sciences, 10 (4), 132. doi: https://doi.org/10.3390/socsci10040132
- Wyrwa, J. (2020). A review of the European Union financial instruments supporting the innovative activity of enterprises in the context of Industry 4.0 in the years 2021–2027. Entrepreneurship and Sustainability Issues, 8 (1), 1146–1161. doi: https://doi.org/10.9770/jesi.2020.8.1(77)
- Han, S., Nasih, M., Harymawan, I. (2020). Human resource disclosures as management strategy to enhance its competitive success. Polish Journal of Management Studies, 21 (1), 158–172. doi: https://doi.org/10.17512/pjms.2020.21.1.12
- Müller, P., Pasch, F., Drewinski, R., Bedenbender, H., Hayka, H., Stark, R. (2012). Study on collaborative product development and digital engineering tools. Product Lifecycle Management. Towards Knowledge-Rich Enterprises. Berlin: Heidelberg: Springer, 389–399. doi: https://doi.org/10.1007/978-3-642-35758-9_35
- Leonenko, N. A. (2019). Innovative technologies in state tourism regulation. Public Management and Administration in Ukraine, 13, 46–49. doi: https://doi.org/10.32843/2663-5240-2019-13-8
- Savitska, S., Savitska, N. (2021). Levels of innovation and its influence on the development of tourism enterprises. Economic Journal of Lesya Ukrainka Eastern European National University, 3 (14), 58–63.
- Shpak, N., Melnyk, O., Horbal, N., Ruda, M., Sroka, W. (2021). Assessing the implementation of the circular economy in the EU countries. Forum Scientiae Oeconomia, 9 (1), 25–39. doi: https://doi.org/10.23762/FSO_VOL9_NO1_2
- De Bruyn, Ch., Meyer, N. (2022). An assessment of the viewpoints of local stakeholders on tourism sustainability and local economic development (LED). Forum Scientiae Oeconomia, 10 (1), 81–96. doi: https://doi.org/10.23762/FSO_VOL10_NO1_5
- Horban, H., Petrovska, I., Kucher, A., Diuk, A. (2020). Efficiency of tourism activities in Ukraine: A regional comparison. Journal of Environmental Management and Tourism, 11 (4), 874–882. doi: https://doi.org/10.14505/jemt.v11.4(44).11
- Shevchenko, H., Petrushenko, M., Burkynskyi, B., Khumarova, N., Opanasiuk, Y. (2020). Management of wellness and recreation in urban agglomerations. Problems and Perspectives in Management, 18 (1), 231–241. doi: https://doi.org/10.21511/ppm.18(1).2020.20
- Kulinich, T., Dobizha, N., Demchenko, O., Bodnar, O., Myronchuk, V., Zelenskyi, A. (2022). Microfinance: Methods, Models and its Impact on Economic Development. Wseas Transactions on Environment and Development, 18, 144–151. doi: https://doi.org/10.37394/232015.2022.18.16
![Analysis of factors in managing digital entrepreneurship development in tourism in Ukraine: challenges and opportunities](https://journals.uran.ua/public/journals/15/submission_286471_324703_coverImage_en_US.jpg)
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Olena Kasian
![Creative Commons License](http://i.creativecommons.org/l/by/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution 4.0 International License.
The consolidation and conditions for the transfer of copyright (identification of authorship) is carried out in the License Agreement. In particular, the authors reserve the right to the authorship of their manuscript and transfer the first publication of this work to the journal under the terms of the Creative Commons CC BY license. At the same time, they have the right to conclude on their own additional agreements concerning the non-exclusive distribution of the work in the form in which it was published by this journal, but provided that the link to the first publication of the article in this journal is preserved.