Effectiveness evaluation of tourism cluster enterprises
DOI:
https://doi.org/10.15587/2312-8372.2014.31376Keywords:
tourism cluster, economic, social, environmental, scientific and technical efficiency of the clusterAbstract
The evaluation of the impact of participation in the cluster for each participant based on motivation positions for the integration of enterprises is shown in the article. The main aim of the investigation is to determine the most accurate indicators of participation performance in the cluster to assess its overall effectiveness. Experience of native and foreign experts has shown that management of enterprises on the basis of clustering has great advantages compared to conventional structural and industry associations. The presented in the article indicators of economic, social, environmental, scientific and technical performance of tourism enterprises will allow managers to assess the results of cooperation in the framework of integration. Particular attention is paid to economic performance, as the basic criterion for the competitiveness of enterprises, and the methods to its calculating are presented. The results can be applied in practice by managers of tourism enterprises, as well as residents of local authorities, who are interested in sustainable development of the region and want to build a relationship based on clustering.References
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