Investment attractiveness forming of managerial projects

Authors

DOI:

https://doi.org/10.15587/2706-5448.2025.329981

Keywords:

investment attractiveness, project activity, project management, project networks, project startups

Abstract

In the modern realities of economic development, investment conditions for entrepreneurial and project activities are of particular importance. The object of this research is the processes of project management that are carried out in the conditions of formation of investment attractiveness. Investment conditions for the formation of management projects become a key factor in the development of project networks both at the national and international levels. One of the most problematic areas is the isolation of investment attractiveness at the macro level of the existence of an economic system for the effective development of management projects.

During the study, the following logic of constructing the study was used, which provided for the isolation of the interpretation of investment attractiveness as an economic and theoretical category, which can be defined as a set of external environmental factors, including economic, legal, political, social and cultural factors. These factors are formed at different levels of the economic system: nano-, micro-, meso-, macro-, mega-. The results obtained suggest that in the process of forming investment attractiveness, project networks acquire special importance. They should reflect the availability of project infrastructure and personnel that can initiate, develop and implement projects that relate to a certain industry or region of a particular country. In addition, the results obtained indicate that after determining the theoretical features of project investment attractiveness, approaches to using the category of “investment climate” in the context of project management were outlined. The conditions for forming the investment climate in Ukraine were also assessed, and how investment attractiveness is formed in different countries of the world was indicated. In connection with all the above aspects of forming investment attractiveness, the work provided conditions for increasing the efficiency of implementing management projects.

As a result of the research, conclusions were drawn regarding the features of the influence of investment attractiveness factors on increasing the profitability of management projects and on the use of methods for their optimization.

Author Biographies

Tetiana Ostapenko, State University “Kyiv Aviation Institute”

Doctor of Economic Sciences, Associate Professor

Department of Economics and Business-Technologies

Olena Arefieva, State University “Kyiv Aviation Institute”

Doctor of Economic Sciences, Professor, Head of Department

Department of Economics

Igor Zhyljaev, State University “Kyiv Aviation Institute”

Doctor of Economic Sciences, Senior Researcher, Professor

Department of Economics and Business-Technologies

Oleksandr Ponomarov, State University “Kyiv Aviation Institute”

PhD, Associate Professor

Department of Economics and Business-Technologies

Iryna Hrashchenko, State University “Kyiv Aviation Institute”

PhD, Associate Professor

Department of Management of Foreign Economic Activity of Enterprises

References

  1. Schumpeter, J. A. (1934). The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle. Harvard University Press.
  2. Porter, M. E. (1990). The Competitive Advantage of Nations. Free Press.
  3. Blank, I. A. (2011). Investytsiinyi menedzhment. Kyiv: Nika-Tsentr, 312.
  4. Brynjolfsson, E., McAfee, A. (2014). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W. W. Norton & Company.
  5. Christensen, C. M. (1997). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business Review Press, 256.
  6. Heyets, V. (2024). Social reality in the digital space. Economy of Ukraine, 65 (1 (722)), 3–28. https://doi.org/10.15407/economyukr.2022.01.003
  7. Kaplan, R. S., Norton, D. P. (1996). The Balanced Scorecard: Translating Strategy into Action. Harvard Business School Press, 322.
  8. Ross, A. (2016). The Industries of the Future. Simon & Schuster.
  9. Brealey, R. A., Myers, S. C. (2019). Principles of Corporate Finance. McGraw-Hill Education.
  10. Dollar, D., Hallward-Driemeier, M., Mengistae, T. (2006). Investment climate and international integration. World Development, 34 (9), 1498–1516. https://doi.org/10.1016/j.worlddev.2006.05.001
  11. Athukorala, P. (2009). Trends and Patterns of Foreign Direct Investments in Asia. Margin: The Journal of Applied Economic Research, 3 (4), 365–408. https://doi.org/10.1177/097380100900300403
  12. van den Berg, M.; van Bergeijk, P. A. G. (Ed.) (2015). The trade, aid, and investment nexus. To graduate or not to graduate: the case of Cape Verde. INCLUDE special report. Available at: https://repub.eur.nl/pub/79435/INCLUDE-Special-Report-Bergeijk.pdf
  13. Busse, M., Groizard, J. L. (2008). Foreign Direct Investment, Regulations and Growth. The World Economy, 31 (7), 861–886. https://doi.org/10.1111/j.1467-9701.2008.01106.x
  14. World Development Report 2005: A Better Investment Climate for Everyone (2004). Washington: World Bank. Available at: https://openknowledge.worldbank.org/entities/publication/47a21c3b-537d-5e36-832e-bea460c4d59b
  15. Ease of Doing Business rankings. World Bank. Available at: https://archive.doingbusiness.org/en/rankings
  16. Business Ready 2024 (2024). Washington: World Bank. https://doi.org/10.1596/978-1-4648-2021-2
  17. Prohrama diialnosti Kabinetu Ministriv Ukrainy (2020). Postanova Kabinetu Ministriv Ukrainy No. 471. 12.06.2020. Available at: https://zakon.rada.gov.ua/laws/show/471-2020-%D0%BF#Text
  18. Plan Ukrainy (2024). Rozporiadzhennia Kabinetu Ministriv Ukrainy No. 244-r. 18.03.2024. Available at: https://me.gov.ua/view/bb34572a-7998-4ffc-a3c6-83af50e88560
  19. Stratehiia vidnovlennia, staloho rozvytku ta tsyfrovoi transformatsii maloho i serednoho pidpryiemnytstva na period do 2027 roku ta zatverdzhennia operatsiinoho planu zakhodiv z yii realizatsii u 2024–2027 rokakh (2024). Rozporiadzhennia Kabinetu Ministriv Ukrainy No. 821-r. 30.08.2024. Available at: https://zakon.rada.gov.ua/laws/show/821-2024-%D1%80#n14
  20. Bureaucracy Index 2024: Results Announced (2025). INESS. Available at: https://4liberty.eu/bureaucracy-index-2024-results-announced/
  21. Metodolohichni polozhennia derzhavnoho statystychnoho sposterezhennia “Stan dilovoi aktyvnosti pidpryiemstv” (2022). Nakaz Derzhavnoi sluzhby statystyky No. 262. 31.10.2022. Redaktsiia vid 19.09.2024. Available at: https://ukrstat.gov.ua/norm_doc/2022/262/262_2022.pdf
  22. Dilovi ochikuvannia pidpryiemstv Ukrainy. IV kvartal 2024 roku (2025). Natsionalnyi bank Ukrainy. Available at: https://bank.gov.ua/admin_uploads/article/BOS_2024-Q4.pdf?v=12
  23. Researches. EBA Investment Attractiveness Index. Available at: https://eba.com.ua/en/research/doslidzhennya-ta-analityka/
  24. Investment map of Ukraine (ЕВА) (2025). Available at: https://investmentmap.com.ua
  25. Teare, G. (2025). Startup Funding Regained Its Footing In 2024 As AI Became The Star Of The Show. Crunchbase News. Available at: https://news.crunchbase.com/venture/global-funding-data-analysis-ai-eoy-2024/?utm_source=chatgpt.com
  26. Vartabedian, M. (2025). Venture Market Notches Strong Quarter–Thanks Mostly to One Mammoth AI Deal. Venture Capital. Available at: https://www.wsj.com/articles/venture-market-notches-strong-quarterthanks-mostly-to-one-mammoth-ai-deal-668f056c?utm_source=chatgpt.com
  27. Tyler, R. (2025). Venture capital deals fell by a quarter in 2024. The Times & The Sunday Times. Available at: https://www.thetimes.com/business-money/entrepreneurs/article/09tenvc-p7mhxjzr9?utm_source=chatgpt.com&region=global
  28. Christie, G. (2025). The Investor Landscape: The Changing Face of UK Startup Investment – CodeBase. CodeBase. Available at: https://thisiscodebase.com/resources/the-investor-landscape-the-changing-face-of-uk-startup-investment/?utm_source=chatgpt.com
  29. Luttmer, N. (2025). KfW Research: German start-ups raised around EUR 7.4 billion in 2024. KfW. Bank aus Verantwortung. Available at: https://www.kfw.de/About-KfW/Newsroom/Latest-News/Pressemitteilungen-Details_834048.html?utm_source=chatgpt.com
  30. Thornhill, J. (2025). Can France become a global AI powerhouse? Financial Times. Available at: https://www.ft.com/content/11cb5217-9c2a-4128-b257-7cb6a63b2ba1?utm_source=chatgpt.com
  31. Fourrage, L. (2024). Most in Demand Tech Job in Ukraine in 2024. Nucamp. Available at: https://www.nucamp.co/blog/coding-bootcamp-ukraine-ukr-most-in-demand-tech-job-in-ukraine-in-2024?utm_source=chatgpt.com
  32. Ukraine’s Tech Renaissance: Ukrainian Investments Report for 2024 TechUkraine (2025). TechUkraine. Available at: https://techukraine.org/2025/03/05/ukraines-tech-renaissance-ukrainian-investments-report-for-2024/?utm_source=chatgpt.com
  33. Copeland, T., Koller, T., Murrin, J. (2000). Valuation: Measuring and Managing the Value of Companies. Wiley.
  34. Moiseienko, I., Revak, I., Myskiv, H., Chapliak, N. (2019). Investytsiinyi analiz. Lviv: LvDUVS. Available at: https://dspace.lvduvs.edu.ua/bitstream/1234567890/2844/1/%D0%86%D0%BD%D0%B2%D0%B5%D1%81%D0%90%D0%BD%D0%B0%D0%BB%D1%96%D0%B7_10-03_2020.pdf
  35. Westerman, G., Bonnet, D., McAfee, A. (2018). Leading Digital: Turning Technology into Business Transformation. Harvard Business Review Press.
  36. Petlin, I. V. (2023). Investuvannia u hotelnomu i restorannomu biznesi. Lviv: LNU imeni Ivana Franka. Available at: https://geography.lnu.edu.ua/wp-content/uploads/2023/09/Petlin_metod-praktychni-INV-2023-book.pdf
  37. Huk, O. V., Shenderivska, L. P., Mokhonko, H. A. (2022). Investuvannia innovatsiinoi diialnosti. Kyiv: KPI im. Ihoria Sikorskoho, 186.
  38. Kaplan, R. S., Norton, D. P. (2020). The Balanced Scorecard. Harvard Business Review Press.
  39. McAfee, A., Brynjolfsson, E. (2021). Machine, Platform, Crowd. W. W. Norton & Company.
  40. Bersin, J. (2019). Talent, Technology, and HR Predictions for 2019. Available at: https://joshbersin.com/wp-content/uploads/2019/01/2019_Bersin_Predictions_Final.pdf?utm_medium=email&utm_source=sharpspring&sslid=MzcwMDMxMDGxMDU0BQA&sseid=M7QwMjW3sLQ0NQUA&jobid=8bcbe1bd-d9a8-4526-a26c-c6272e8cac86
  41. Schmidt, E., Rosenberg, J. (2014). How Google Works. London: John Murray, 286.
  42. Liker, J. K. (2020). The Toyota Way: 14 Management Principles. McGraw Hill.
  43. Mollick, E. (2020). The Kickstarter Revolution: Crowdfunding the Future. Harvard Business Review Press.
Investment attractiveness forming of managerial projects

Downloads

Published

2025-05-20

How to Cite

Ostapenko, T., Arefieva, O., Zhyljaev, I., Ponomarov, O., & Hrashchenko, I. (2025). Investment attractiveness forming of managerial projects. Technology Audit and Production Reserves, 3(4(83), 14–25. https://doi.org/10.15587/2706-5448.2025.329981

Issue

Vol. 3 No. 4(83) (2025): Economics of enterprises. Macroeconomics

Section

Economics and Enterprise Management

License

Copyright (c) 2025 Tetiana Ostapenko, Olena Arefieva, Igor Zhyljaev, Oleksandr Ponomarov, Iryna Hrashchenko

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The consolidation and conditions for the transfer of copyright (identification of authorship) is carried out in the License Agreement. In particular, the authors reserve the right to the authorship of their manuscript and transfer the first publication of this work to the journal under the terms of the Creative Commons CC BY license. At the same time, they have the right to conclude on their own additional agreements concerning the non-exclusive distribution of the work in the form in which it was published by this journal, but provided that the link to the first publication of the article in this journal is preserved.