Activity research of institutional investors in the context of financial marketing

Authors

DOI:

https://doi.org/10.15587/2312-8372.2015.36943

Keywords:

financial market, recession, real sector, institutional investors, financial globalization, effectiveness

Abstract

The market situation in the financial market of Ukraine and the euro-zone is investigated. The appearance and transformation of financial globalization, financialization, institutionalization of the financial market are analyzed. The true and apologetics of consumer behavior of customers are determined. The main prerequisites for the use of financial instruments are identified in order to establish the marketing prospects for its use in the activities of institutional investors - Collective Investment Institutions (CII), insurance companies, private pension funds. The investigations show that these investors occupy a rather narrow segment as investment transformers in gross domestic product. The usefulness and importance of obtained data consist in the fact that the philosophy of financial marketing promotes the use of strategic marketing as a paradigm (theoretical model) revitalization of institutional investors. It is investigated the theoretical principles of formation and development of the financial marketing activities of non-bank institutional investors.

Author Biography

Любов Василівна Новошинська, Odessa National Economic University, 8, Preobrazhenskaya str., Оdessa, 65082

Candidate of Economics Sciences, Associate Professor

Department of marketing

References

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Published

2015-01-29

How to Cite

Новошинська, Л. В. (2015). Activity research of institutional investors in the context of financial marketing. Technology Audit and Production Reserves, 1(5(21), 23–29. https://doi.org/10.15587/2312-8372.2015.36943

Issue

Vol. 1 No. 5(21) (2015): Economics and management of enterprise. Development of the productive forces and regional economy

Section

Economics and Enterprise Management: Original Research

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Copyright (c) 2016 Любов Василівна Новошинська

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