Development forestry industry and implementation of «green» tourism in Ukraine on base of ecological marketing

Authors

  • Вікторія Вікторівна Добрянська Yuri Kondratyuk Poltava National Technical University, Pershotravnevyi avenue, 24, Poltava, Ukraine, 36011, Ukraine https://orcid.org/0000-0001-6975-6058
  • Тетяна Станіславівна Глущенко Yuri Kondratyuk Poltava National Technical University, Pershotravnevyi avenue, 24, Poltava, Ukraine, 36011, Ukraine https://orcid.org/0000-0002-7126-1430

DOI:

https://doi.org/10.15587/2312-8372.2015.44498

Keywords:

environmental marketing, green tourism, forestry economy

Abstract

The article is devoted to the idea of transforming of forestry companies from ones carrying function of the forest keeping into ones with commercial activity according to market requirements. This transition can be accomplished through the use of marketing approach. The implementations of the concept of marketing allow solving both the problem of financing of forest enterprises in Ukraine and meet the needs of the market by environmentally friendly goods and services. Marketing studies have proven both the ability to create the production and sales of wood products and the provision of services of "green tourism". The transition to such a method of forestry management can be carried out without external funding. Environmental Marketing will provide not only the organization of the new production and sales of products and services of green tourism, but also the multiplying the forest resources. Studies have shown the possibility of successful and profitable business for enterprises and companies engaged in forestry in accordance with all environmental requirements.

Author Biographies

Вікторія Вікторівна Добрянська, Yuri Kondratyuk Poltava National Technical University, Pershotravnevyi avenue, 24, Poltava, Ukraine, 36011

Candidate of Technical Sciences, Associate Professor

Department of International Economics and Marketing

Тетяна Станіславівна Глущенко, Yuri Kondratyuk Poltava National Technical University, Pershotravnevyi avenue, 24, Poltava, Ukraine, 36011

Senior Lecturer

Department of International Economics and Marketing

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Published

2015-05-28

How to Cite

Добрянська, В. В., & Глущенко, Т. С. (2015). Development forestry industry and implementation of «green» tourism in Ukraine on base of ecological marketing. Technology Audit and Production Reserves, 3(5(23), 20–23. https://doi.org/10.15587/2312-8372.2015.44498

Issue

Vol. 3 No. 5(23) (2015): Economics and management of enterprise. Development of the productive forces and regional economy

Section

Economics and Enterprise Management: Original Research

License

Copyright (c) 2016 Вікторія Вікторівна Добрянська, Тетяна Станіславівна Глущенко

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