Cars’ sales systems improvement on the global market

Authors

DOI:

https://doi.org/10.15587/2312-8372.2015.52044

Keywords:

sales, sales channels, car market, distribution, dealer, marketing

Abstract

The modern car market is the basis of the global economy. Car`s sales make strong influence at economic growth and crisis in the global economy. The car market is one of more competitive market among others and just here all innovations and technologies as in management as in marketing and production are implemented. Car market is cyclic very much by its nature. So, car market has suffered crisis for several time during last 15 years. And such car makers as Chrysler and SAAB could not managed to survive demand`s fluctuation. The negative trends of sales are to be seen even now. Therefore car producers have to change and develop its sales system with the aim to increase competitiveness. The classic cars` sales schemes which have been used since 30th of the last century as well as new sales channels have been viewed at the article. It is realized that the classis cars` sales system is changing in the modern time. Cars are becoming more complicated. New sales channels have been researched and proposed to be realized. It is offered to upgrade the cars` sales system and develop new sales channels. It will help to sell more active at target segments and allows specialized dealers to focus at clients.

Author Biography

Олександр Петрович Савич, Kyiv National Economic University named after Vadym Hetman, 54/1 Prospect Peremogy, 03680, Kyiv

Candidate of Economic Sciences, Associate Professor

Department of Marketing

References

  1. Pylypchuk, V. P., Dannikov, O. V. (2011). Upravlinnia prodazhem. Kyiv: KNEU, 627.
  2. Kim, W. Chan, Mauborgne, R. (2013). Blue Ocean Strategy. Translated from English. Moscow: Mann, Ivanov i Ferber, 304.
  3. Zoltmers, A. A., Sinha, P., Lorimer, S. E. (2005). Sales Territory Alignment: An Overlooked Productivity Tool. Translated from English. Dnepropetrovsk: Balans Biznes Buks, 512.
  4. Magretta, J. (2013). Understanding Michael Porter: The Essential Guide to Competition and Strategy. Translated from English. Moscow: Mann, Ivanov i Ferber, 272.
  5. Trout, J., Rivkin, S. (2013). The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right. Translated from English. Moscow: Mann, Ivanov i Ferber, 208.
  6. Ivanov, V. V., Bogachenko, P. V. (2007). Avtomobil'nyi menedzhment. Moscow: INFRA-M, 430.
  7. Porter, M. (1993). International competition. Translated from English. Moscow: Mezhdunar. Otnosheniia, 896.
  8. Kaplan, R., Norton, D. (2004). The Strategy-Focused Organization. Translated from English. Moscow: ZAO «Olimp-Biznes», 416.
  9. Global Automotive Industry hits the all-time record in the 2014. Available: http://focus2move.com/global-automotive-industry-2/
  10. Sokol, M. (2012). Marketing na rynke legkovyh avtomobilei. Kyiv: Al'fa Reklama, 502.

Downloads

Published

2015-09-22

How to Cite

Савич, О. П. (2015). Cars’ sales systems improvement on the global market. Technology Audit and Production Reserves, 5(5(25), 36–40. https://doi.org/10.15587/2312-8372.2015.52044

Issue

Vol. 5 No. 5(25) (2015): Economics and management of enterprise. Development of the productive forces and regional economy. Economic cybernetics

Section

Economics and Enterprise Management: Original Research

License

Copyright (c) 2016 Олександр Петрович Савич

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The consolidation and conditions for the transfer of copyright (identification of authorship) is carried out in the License Agreement. In particular, the authors reserve the right to the authorship of their manuscript and transfer the first publication of this work to the journal under the terms of the Creative Commons CC BY license. At the same time, they have the right to conclude on their own additional agreements concerning the non-exclusive distribution of the work in the form in which it was published by this journal, but provided that the link to the first publication of the article in this journal is preserved.