OPPORTUNITIES FOR RETAIL ASSORTMENT STRUCTURING
DOI:
https://doi.org/10.31498/2225-6407.10.2014.34630Keywords:
retail assortment, retail assortment management, retail assortment structuring, commodity categoriesAbstract
Modern retailers have a variety of tools enabling them to carry out analyses in the specific trends of the retail assortment. It is extremely important to duly assess the situation in the retail premises. Managers are faced with making complicated decisions related to strategy development, selection and formation of retail assortment, pricing, movement and presentation of the goods in the store. Retail assortment structuring is especially important among this set of decisions. This paper aims to differentiate and specify the types of decisions the implementation of which as specific activities aids the studying and structuring of retail assortment, as well as its rational organization and development.
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