Kamyshnykova E. Strategic approach to managing corporate social responsibility of the enterprise

Abstract

The article studies the need for a strategic approach to the management of corporate social responsibility of enterprise, which allows to multiply the positive effects of implementation of socially responsible activities in entities. The analysis has revealed the presence of a number of problems in the management of strategies of corporate social responsibility in enterprises, and the construction and deployment of integrated strategies of corporate social responsibility as an integral part of strategic management has been an important step towards their solution. The strategic analysis is the basis for a strategic approach to the management of corporate social responsibility. The article suggests an improved methodical approach for the strategic analysis of the enterprise, taking into account the factor of its social responsibility, which offers several benefits to corporate entities, including strengthening the link between the enterprise’s contour of management of corporate social responsibility and other areas in the strategic management. Conducting SWOT-analysis of the implementation of corporate social responsibility’s  factors in the strategic management is the first element of the proposed methodical approach. The analysis of the current practice of implementing corporate social responsibility on the example of national steel companies revealed the presence of a significant number of weaknesses and threats in the strategic management, which basically can be reduced to a low investment base for financing measures of social and environmental focus and weak enforcement of environmental management as an element of strategic management.