Ocheredco H. The directions of investment attractiveness growth of holding’s industrial enterprises.

Abstract

The article is devoted to the determination of the directions of industrial enterprises investment attractiveness growth, the issue, which is going to be economically, scientifically and financially developed in the future. The theoretical systematization of existing directions of the investment attractiveness growth by the degree of its influence on the development of the industrial enterprises has been used. At the present stage of the world economy development, the investment attractiveness of industrial enterprises of a holding is one of the most important characteristics of economic power and future prospects of development of Ukraine. The problem of determination of the directions of investment attractiveness of industrial enterprises has recently been the focus of modern scientific research, but an analysis of work in this area makes it possible to conclude that research is concentrated only in certain directions without their synthesized view. The attraction of foreign investments and, in general, the international investment attractiveness of an enterprise is, of course, one of the main factors determining the efficiency of an enterprise's activity, and in particular assesses the actual and potential ability to conduct effective foreign economic activity. Therefore, this determines the directions of increasing the investment attractiveness of the enterprise and increasing international competitiveness, which are especially relevant in the current economic and political situation. It is determined that the directions of investment attractiveness of an enterprise should not be limited to their classical structure, they should be updated and constantly refined, in accordance with the current socio-political and economic situation in the country. It is precisely the definition of the directions of increasing investment attractiveness that really characterizes the current state and potential of the enterprise, both for future investors and for the management of the company.