CONFOUNDING AS A TYPE OF UNFAIR COMPETITION (BE THE EXAMPLE OF TRADE NAMES)

Authors

  • G. Shvets State Higher Educational Istablishment «PRIAZOVSKYI STATE TECHNICAL UNIVERSITY», Mariupol, Ukraine
  • I. Meleshko State Higher Educational Istablishment «PRIAZOVSKYI STATE TECHNICAL UNIVERSITY», Mariupol, Ukraine

DOI:

https://doi.org/10.31498/2225-6725.29.2015.52248

Keywords:

unfair competition, confounding, competitor, trade name, reputation

Abstract

The article determines effects that result in confounding regarding competitor’s or other business entity’s sales activity. It has been proved that the confounding with other business entity’s activity may be caused by product appearance. Thus a form shall be considered as an indication that is protected against unfair competition. It has been determined that in case of confounding the following factors are considered: trademark distinctiveness, owner’s range activity and reputation, customers’ information level and similarity of trademarks, goods or services. It has been considered that actions regarding infringements of right for trade name are unfair competition. It has been proved that use of trade name imposes several important duties on its owner regarding its image. It has been concluded that  objects of illegal activity become trade names or other marks that are objects of business entities’ industrial property. Copying or imitation of such industrial property objects results in confounding competitors’ activity by customers, having negative impacts in terms of illegal use of business entities’ goodwill.

References

  1. “Problem: Fake in Ukraine”, available at: http://jurist.ua/?article/228
  2. Article 33. Unlawful Use of goodwill entity. [Commercial Code of Ukraine (Ukraine CC). Scientific and practical commentary.] [Article 33]
  3. “Intellectual Property”, available at: http://readbookz.com/book/192/7118.html
  4. The Law of Ukraine "On Protection of Economic Competition" of June 7, 1996 N 237/96-VR
  5. Androschuk, G.O. (2003), "Competition law: protection against unfair competition", [Konkurentne pravo : zaxy`st vid nedobrosovisnoyi konkurenciyi], Textbook, 304 p.
  6. “The legal protection of trade names in Ukraine”, available at: http://www.rusnauka.com/6_NiTSB_2009/Pravo/41326.doc.htm
  7. “How to deal with unfair competition”, available at: http://www.justinian.com.ua/article.php?id=2642
  8. “AMC approaches applied in cases of violations of Article 4 provided Law of Ukraine «On protection from unfair competition»”, available at: http://uba.ua/documents/doc/romat_18_09_2013.pdf
  9. “Forms infringement of trade names”, available at: ftp://ftp.s12.freehost.com.ua/2010_5/selivanenko.pdf
  10. “Legal means of individualization of goods, services and members of civil circulation”, available at: http://lib.mdpu.org.ua/e-book/gapotiy_intelect/kurs/t5.htm
  11. “Value of rights to brand name and trademark”, available at: http://www.hniise.gov.ua/user_files/File/sbornik/2009/Zanina.pdf

Downloads

Published

2015-03-26

How to Cite

Shvets, G., & Meleshko, I. (2015). CONFOUNDING AS A TYPE OF UNFAIR COMPETITION (BE THE EXAMPLE OF TRADE NAMES). REPORTER OF THE PRIAZOVSKYI STATE TECHNICAL UNIVERSITY Section: Economic Sciences, (29), 140–145. https://doi.org/10.31498/2225-6725.29.2015.52248