ЕФЕКТИВНІСТЬ ВПРОВАДЖЕННЯ КОМПЛЕКСНОЇ HR-СТРАТЕГІЇ ТА СИСТЕМИ МОТИВАЦІЇ В ДІЯЛЬНІСТЬ МЕДИЧНИХ ЗАКЛАДІВ

Abstract

The article examines the theoretical and applied aspects of developing and implementing comprehensive HR strategies within the operations of modern healthcare institutions. Based on an analysis of personnel challenges in the healthcare sector, the study justifies the necessity of a systemic approach to human resource management to ensure the high quality of medical services. Particular attention is paid to the role of the motivation system, which combines tangible and intangible incentives as a tool to overcome professional burnout and staff turnover. The author analyzes key performance indicators of the implemented HR solutions and their impact on the loyalty of medical personnel. The study proves that an integrated HR strategy serves as the foundation for the strategic development of an institution amidst healthcare reform and high market competition. The proposed practical recommendations are aimed at optimizing management processes and increasing the overall effectiveness of healthcare organizations.