Tolpezhnikov R. Formation of the mechanism of business - a partnership association of industrial enterprises.

Abstract

Reviewed and analyzed current trends in the matters of development and implementation of the mechanism of forming business partnerships within the United constituents marketing strategy of economic activity. On this basis the theoretical and methodological foundations of the formation of business partnerships. Discovered the place, content and value of the entity marketing industry in forming business partnerships, and the definition of marketing as a system object of study in the system of business partnership industrial enterprises with the subsequent formation of the concept of integrated marketing activities united industry. Studied mechanism of forming a business partnership strategies: reactive and tactical and strategic proactively. Arranged methodical approach to formation of marketing activities in the industrial enterprise and generalized theoretical and methodological foundations for integrated assessment of effectiveness of marketing activities. Improved organizational support for integrated marketing activities through business partnerships. Grounded forming joint marketing picture market business partners as part of their economic activity. The elements of the mechanism of construction marketing picture market on the basis of building proactive stratagem to create a joint marketing picture market business partners