Analysis of Eco-Conscious Food Behavior as a Factor of Ecological Sustainability Formation

Abstract

It was substantiate a personal positive impact on the environment through a conscious choice of food products in their diet. The possibility of combining two concepts has been proven: environmental friendliness and healthy conscious nutrition. The importance and necessity of developing measures aimed at increasing the sustainable healthy eating behavior of consumers by influencing their beliefs and expanding the concepts of "health" and "environment" was emphasized. The relationship between them is revealed. Today, it is difficult to internalize all the disparate approaches, and a more concerted effort is needed for interdisciplinary research.

A theoretical basis for future research in the field of sustainable conscious nutrition in Ukraine has been created and attention is paid to the factors influencing consumers to choose sustainable food consumption included in a set of measures to solve environmental problems. A new approach to empirical discussion of situational and market factors will provide much needed impetus to research in these areas.