THE DEVELOPMENT OF THE PUBLIC RELATIONS TECHNOLOGIES IN THE SPHERE OF ECOLOGY AND ECOLOGICAL EDUCATION IN UKRAINE
DOI:
https://doi.org/10.32461/2409-9805.4.2018.170622Keywords:
social technologies, public relations technologies, environmental awareness, environmental education, promotion, promotion of image, social responsibility, environmental PR.Abstract
Purpose of Research. The purposes of the research are to analyse the functions of the social technologies, to clarify the role and the significance of the ecological PR in the process of the formation of the environmental awareness and environmental culture. Methodology. The methodology of the research is based on the application of the following general scientific and special methods: analysis, synthesis, the logical method and the method of generalizations. Scientific Novelty. The scientific novelty of the research is the statement that the leading force, which is interested in creating a normal environment, is the environmental PR. In addition, the author defines the strategy of the PR-specialists in the field of ecology. Conclusions. Ukrainian organisations and enterprises are actively adopting the world experience of the fighting against with environmental «diseases» and successfully apply the latest technologies. Despite the Ukrainian weak development in the field of environmental relations with the public, the organisers of environmental campaigns actively use modern technologies. Thus, the environmental PR develops and involves various professionals of the broad profile of the public relations and specialists in public service (serving the interests of their community). It is obvious that this process needs the professional management.
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