PATRIOTIC ADVERTISEMENT IN UKRAINE: ANSWER TO TIME CHALLENGES
DOI:
https://doi.org/10.32461/2409-9805.2.2019.176005Keywords:
patriotic advertising, patriotic-military subjects, Ukrainian army, video.Abstract
The purpose of the article to reveal and show the peculiarities of patriotic social advertising in support of the Ukrainian army (for example, video clips). Methodology. At the heart of the research methodology - the analyst, which involves the application of general scientific methods of analysis and synthesis, as well as special, in particular, monitoring MMC. The scientific novelty of the research is that for the first time within the Ukrainian social communication science, the patriotic social advertising of military orientation (video) in Ukraine has been analyzed. Conclusions. In recent years, a specific communicative situation has developed in our country, in which the advertising industry in Ukraine has undergone a number of changes. This is primarily about the appearance of advertising products on patriotic and military subjects, which, in particular, is aimed at attracting attention to the Ukrainian army, its needs, its role and importance in society and the sub. It can be considered an indication of the growth of the level of the overall patriotism of our country, as well as the return to true values, in particular, those represented in the idea of national unity.
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