Promotion of the specialty "Information, library and archival affairs" in the german Wikipedia.

Abstract

d the importance of its promotion abroad, in particular in the German-speaking environment through the
creation of a page on Wikipedia. The methodology of the research to achieve the goal of the article and
perform the tasks were used such methods as theoretical analysis and generalization of data from scientific
and methodological literature, the method of collecting social information, methods of mathematical statistics.
Comparative, typological, retrospective methods were used for full-fledged research and disclosure of the topic.
The scientific novelty lies in the expansion of knowledge and popularization of the specialty «Information,
library and archival affairs». An information model of the communication process in the Wikipedia system is
proposed; the advantages of using information and communication technologies and marketing actions in the
popularization of services on the Internet are proved. It is emphasized that the process of creating an article
requires some effort and knowledge, but with the help of constant edits and additions of users, the information
will remain relevant. Conclusions. Creating an article in German will provide an opportunity to establish
international cooperation in the educational environment and promote the specialty «Information, Library and
Archival Affairs», which is taught at the Department of Social Communications and Information Activities of
the National University «Lviv Polytechnic» in German-speaking countries. The article recommends correcting
already written and adding new articles to promote and qualitatively fill Wikipedia, increasing the number of
its readers both among the Ukrainian population and abroad. Displaying the communication process using
simulations in visual mode shows all the processes and interactions that will take place or are already taking
place in the system after the user of the free electronic encyclopedia «Wikipedia» edits one of the articles or
wants to make a new one.
Keywords: information and communication technologies, educational process, German-speaking
environment, Internet, specialty, information and library business, Wikipedia.