Communicative Strategies for Representing and Documenting National Cultural Heritage in the Context of a War of Conscience

Abstract

The aim of the article is to analyze communicative strategies for representing and documenting national cultural heritage in the context of a war of conscience, as well as to identify key information and communication challenges and threats to the preservation of cultural memory, identity and symbolic space of the nation. Particular attention is paid to the role of documentation as a tool for fixing, legitimizing and protecting cultural meanings and values ​​in the global information space. The research methodology is based on a comprehensive approach using methods of socio-communication, culturological, historical-comparative and semiotic analysis. Elements of theories of communication, cultural memory and identity are applied. The source base is scientific publications, regulatory and legal documents of international organizations, as well as cases of modern media, digital and documentation practices regarding the representation of cultural heritage. Scientific novelty. The article is the first to systematically conceptualize national cultural heritage as an object and at the same time a tool of communicative influence in the conditions of a war of conscience. A typology of information and communication threats to cultural heritage is proposed, which includes: physical destruction of objects, symbolic appropriation, semantic devaluation, manipulative rethinking of cultural metanarratives, as well as distortion or loss of documentary contexts. The importance of documentation as a strategic factor of cultural security and preservation of the national narrative is substantiated. Conclusions. As a result of the research, it was established that in the conditions of a war of conscience, national cultural heritage functions not only as an object of destructive information influences, but also as a resource of communicative stability and cultural resistance. Effective strategies for its protection involve a combination of institutional documentation, digital technologies, media communications, educational practices, and international cooperation. The emphasis is on the need for active representation of documented national cultural narratives in the global information space as a condition for preserving cultural sovereignty.