Image management as an active instrument of social and economic development of the region (example of the development of green rural tourism of Kharkiv region)
DOI:
https://doi.org/10.15587/2313-8416.2018.131607Keywords:
territory's image, image management, tourism, rural green tourism, objects and subject of managementAbstract
The article describes basic principles, tasks and process of forming the image of the territory as a separate region and the country as a whole. Three groups of factors that influence the formation of the territory's image are considered. The image of a separate region on the example of the Kharkiv region is explored and practical possibilities of applying image management in relation to the socio-economic development of the district as a whole and rural areas are proposed through the development of rural green tourism. The model of influence of image management as an active tool of socio-economic development of the district is proposed
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