PERSPECTIVES OF DIVERSIFICATION IN THE PRESENT STAGE OF THE ECONOMIC DEVELOPMENT

Abstract

One of the most often applied strategies of development of activities of the entity – diversification is considered in the article The benefits and shortcomings of such strategy of diversification as diversification in untied industries, recovery, economy, portfolio restructuring, etc. were studied  in the work.  The strategy of multinational diversification allowing the companies, especially noted being coordinated to invest in the developments which are carried out at the international level and to get considerable benefits in the conditions of the global competition. Strategies of diversification aren’t mutually exclusive and can be used in combination depending on individual characteristics of the company for strengthening of its competitive line items, to form a basis of development of its innovative activities. The important component of management by diversification of the innovative company – the gap analysis between a current status of the company and its strategic plans on the development, received the name "gap analysis", or "the analysis of gaps" by means of which methods the company is capable to organize search of ways for achievement of effective objectives and to determine required resources and approaches is revealed. Various aspects of this strategy, and also its practical application in economic activity – in the form of creation of the diversified companies – conglomerates were determined. In article positive and negative sides of carrying out diversification of business within one company are provided. The author allocated the main directions of carrying out successful diversification. This would reduce financial losses from reorientation, and also an exit to the new markets and activities segments. Also statistical data on a financial condition of the largest world conglomerates, as example of efficiency of carrying out diversification were provided