Gonchar V., Kurovskaya A. Formation of the mechanism of strategic controlling territories for corporate social responsibility of industrial enterprises

Abstract

The work of controlling the essence of strategic areas, its objectives, functions and methodology from a systems perspective. Given that one of the ways to improve development of marketing tools to attract is to create a positive image in the eyes of the target audience specific groups (indigenous people, immigrants, companies, potential and existing investors guests), the problem of its own mechanism of controlling strategic areas are particularly topical today. Mariupol - developed city in industrial terms, but as a tourist and cultural area within Ukraine is not known and attractive. Creating a mechanism of strategic controlling Mariupol must have the support of just three coordination levels (national, local and from society), which means that simultaneous state, municipal and public control implemented policies  and measures for their implementation.

Considering conducted sociological survey of the population, an analysis of existing brands individual cities, both within Ukraine and abroad, and based on research presented definitions of the terms "brand territories" and "Strategic Controlling", made famous foreign and local researchers formulated their own the definition of "strategic controlling territory." Also, the example of Mariupol proposed indicators of strategic controlling.