Kapranova L., Kapranov M. Development and current state of e-commerce in Ukraine.

Abstract

The article attempts to make an analysis of current trends in the field of trade. Identified current trends in trade. It was determined that the most promising is electronic commerce (e-commerce). Presents (Top 10 ecommerce) leading countries, turnover of billion dollars. It is proved that the undisputed leader in e-commerce in terms of the share of e-commerce in GDP in favor of the Asia-Pacific region. The pace of its e-GDP of 3.3% is significantly higher than the world average which is 2.6%. Middle East, North Africa and Latin America are at the bottom of the list of e-GDP of 0.8%, it may indicate that in these countries there is significant potential for the development of e-commerce in these regions. But it's slow because the population that has computers, bank accounts and access to the Internet is negligible. It was concluded that e-commerce is becoming one of the most promising for the development of industries, as many of the categories of goods online are growing in the conditions of the fall of the market. With the development of digital technology around the world every day and will increase the volume of ecommerce. In some regions, its share is almost 10% of GDP. Thus we can say that the whole world is on the verge of forming a completely new economy - the digital economy. Thus, we can assume that e-commerce is becoming at present one of the most promising ways to develop not only trade, but also the economy as a whole.