Markina I. Global trends in implementing the concept of sustainable development.

Abstract

In the article substantiates the need for the involvement of the corporate sector in the implementation of the sustainable development concept. Businesses should choose the highest priority objectives of sustainable development and to integrate them into their activities. Currently, the UN Global Compact implements the Global Compact LEAD initiative to attract business leaders in the implementation of the concept of sustainable development based on innovation, experimentation, sharing experiences and establishing partnerships. The corporate sector working within the LEAD to create effective tools for achieving the LRC and collaboration between companies, governments, local communities, civil society, in the interests of sustainable development. The world's best practice in achieving the objectives of sustainable development are considered. The study highlights the main directions of the LRC, such as tools for responsible practices, job creation, participation in the programs of public-private partnership to provide affordable goods and services, the creation of educational programs and community development, R & D, waste management, participation in initiatives UN agencies and other international organizations which are aimed at improving the quality of life, preserve the environment and take care of future generations. Determine the results of a survey of managers on the importance for the implementation of the LRC in the business strategy. This shows that the global business leaders understand the importance of achieving the goals of sustainable development, to coordinate their business strategies with the LRC and take part in its achievement, to provide a competitive advantage and increase the company's reputation.