V. Mishura. Methodology and areas of implementation of the motivation of social responsibility of business.

Abstract

The concept of social responsibility developed in countries with established market economies during the XX century, and civilized business initiative recognized social values along with economic and society not rejected the idea of commercial profit. During the implementation of the national projects remains an important issue of financial provision for obligations of the state and increase of investment business in the development of social, regional infrastructure. The scale of social responsibility increased consistently with the growth of the resource capacity. Companies engaged in social investment, consciously and prudently invest their resources in the development of society, instead of expecting not only the return of public recognition, but also long-term benefits for your business. Specific social issue becomes important, if created the need and/or private interest (profit) to commit any action (business process) social nature. This condition actualizes the development of the conceptual foundations of the formation and development of motivation mechanism needs social responsibility. The article identifies priority directions of social responsibility of business, taking into account ongoing national projects. They are considered the most important conditions and worded principles to motivations of the business to initiative and high expanses (costs) activity, allowing support the balance an interest business, state and society. The discussed contents of the principles of general relationship and correspondences to valuables principle, of the change principle, the principle of the combination commercial and social practicability.