Е. Kamyshnykova. Typology of reflexive control of stakeholders’ relations in the system of corporate social responsibility.

Abstract

The article deals with theoretical foundations of economic essence of the reflective control of stakeholders’ relations in the system of corporate social responsibility (CSR). The purpose of the research is to provide a scientific and theoretical substantiation of essence and effectiveness of applying a reflexive approach to managing relations with stakeholders in the CSR system, and to develop a classification of reflexive influences. It has been found that the use of reflexive processes serves as a methodological basis for decision-making in the system of economic interaction with the enterprise’s stakeholders. It has been proved that reflexive control enables managing stakeholder attitude to the enterprise through conscious and purposeful formation and reconstruction of its image in the individual and group consciousness in the desired direction via instruments of reflexive influence. It has been established that the "rank of reflection" which means a level showing depth of reflection occupies an important place in the system of reflexive control. Characterization of reflexive procedures of zero (autoreflection), first, second, third and fourth rank has been given. It has been established that the growth of reflection’s level leads to deepening and complicating of reflexive influences applied by the management towards the enterprise’s stakeholders and facilitates transition to the next level of CSR development. The classification of enterprise’s reflexive influences in relation to stakeholders for the following criteria: according to duration, purpose, direction of action, number of participants, review vector, the rank and complexity of the reflection has been proposed in the paper for the first time.