О.О. Lykin, A.V. Shvetsov. Efficiency of trade fair-exhibitional activities.
DOI:
https://doi.org/10.31498/2225-6725.22.2011.21393Keywords:
fair-exibitional activities, optimal parameters, efficiency, enterprise.Abstract
In the work are viewed such questions as aims and tasks of fair-exibitional activities. There are given optimal parameters of executing of fairs and exhibitions, as well kind of activity. There has also been calculated efficiency of trade fair-exhibitional activities of an enterprise.
References
- Список использованных источников:
- Критсотакис Я.Г. Торговые ярмарки и выставки. Техника участия и коммуникации / Я.Г. Критсотакис. – М. : Ось – 89, 2006. – 224 с.
- Куркина Н.И. Оценка эффекта ярмарочно-выставочной деятельности / Н.И. Куркина. – М. : Ось – 89, 2006. – 136 с.
- Федько В.П. К вопросу формирования региональной программы выставочно-ярмарочной деятельности и ее эффективности / В.П. Федько, Н.И. Куркина // Корпоративные системы. – 2002. – №4.
- Bibliography:
- Kritsotakis Y. Point-of-sale fairs and exhibitions. Technique of participation and communication. 224p. (Rus.)
- Kurkina N. Estimation of effect of fair-exhibition activity. 136p. (Rus.)
- Fedko V. To the question of forming of the regional program of exhibition-fair activity and its effi-ciency. (Rus.)
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