Belopolskiy N.G, Gonsharenko D.I. Institutionalization of an auction way of sale of production in system of consumer cooperation.

Abstract

Questions of institutionalization of a new way of production sale through the organization and creation of system of ensuring functioning of the Dutch auction are considered in the article. Economical and social consequences of the organization of such auction and development of such sales market are revealed. The study allowed: to determine the conditions of the institutional environment that affect the state of cooperation; the propagation direction of cooperation and the formation of a cooperative climate; identify the economic and social consequences of such an organization of sales, as a Dutch auction, as a more effective form of marketing than selling through a network. Auction creates an environment where not only set the spatial difference between the major players in the auction (contractors), but also provide conditions for strengthening their social identity as buyers and sellers.