Frolova Zinaida. Strategy of the management is of innovation on the enterprise in the conditions of crisis

Abstract

In this paper, the concept of innovative potential and innovative activity of industrial enterprises and examines their basic elements. Resources marked intensification of innovative processes of the organization. The most effective indicators that can enhance the innovation process of the industrial enterprise. Focuses on what the development strategy of the enterprise during the crisis should focus on the intellectual potential of the organization, which will be to encourage and enhance the creative activity of employees of different links. It is noted that the important point, reflecting the innovative activity of the firms and affect the intensity of innovation processes in the enterprise, is the susceptibility of leadership to innovation and its willingness to implement changes in the economic mechanism of the enterprise risk appetite. It is indicated that the susceptibility of the organization to innovation depends on the size of the company. It decreases with increasing of the enterprise, the complexity of the organizational structure of management, since small businesses are more likely to innovate due to their greater flexibility and mobility, allowing you to respond quickly to market changes adjustments for innovative purposes. Pick out mechanism for activation of innovation activity in the crisis period. Considered it’s of component parts. Is it’s made of analytical review of the organization of work of separate structural components of this mechanism in large industrial enterprises of foreign countries. Highlighted of the main activities to of enhance the individual processes of this mechanism. The attention is focused on the establishment abroad of a new system of knowledge management, as a source of core competencies and competitive advantages, which is in the form of knowledge and the possibility of their control. Formulated for the task of managing the activation of  knowledge that can be applicable to various spheres of industrial companies. Is a block diagram of the management of innovation processes in the crisis period.