SPORTSWEAR OF IRANIAN FEMALE FUTSAL PLAYERS AND THEIR SATISFACTION RATES OF WEARING THEM

Автор(и)

  • Maliheh Mo’einfard

DOI:

https://doi.org/10.32461/2226-3209.1.2018.178818

Анотація

Abstract. The incongruence between some manufactured products and the market needs and customers’ wants is amongst the challenges of the clothing industry in Iran. The present study aimed at collecting information about the existent clothing and knowing its pathology to have modifications on the products’ quality as well as maximization of the product of the sport clothes inside the country. The current study was an applied research in terms of its objective and it followed an analytical descriptive method. The data collection procedure had been undertaken based on a field method as well as through preparing a questionnaire containing 33 questions scored based on Likert’s five-point scale. The questionnaires were completed by 75 female futsal players, who were randomly selected from the futsal clubs and
universities in Neishaboor and Sabzevar. To analyze the data, SPSS software, version 22, was employed. The data normality was verified using Kolmogorov-Smirnov test and study hypotheses were examined based on one-sample t-test as well as Spearman and Friedman correlation tests. Results indicated a significant relationship between the characteristics of sportswear (quality, price, design, beauty and trademark) and their satisfaction rates in the 95% confidence level. And the sports cloths’ properties like material, efficiency, size, durability and strength, design, beauty, price and after-sale services were found respectively more effective in the satisfactions of the sportswear in Futsal.
Keywords: satisfaction, sportswear, female futsal players, Neishaboor and Sabzevar.

Посилання

Salar, J., The relationship between marketing mix and consumer behavior, Journal Tadbir, No. 176, pp. 58-

(1386), [In Persian].

Nakhaee, N., Brake Hoses Industrial Group about product quality customer satisfaction in compliance with

Golpayegan, Master s thesis of Business management marketing trends, Azad University Naragh. (1393), [In Persian].

Ghafary, F. The relationship of quality and customer satisfaction in the banking industry, Journal of

Management Sciences in Iran, No. 24, pp.41-66. (1390), [In Persian].

Mirjalily, M.M. ,Waterproof fabrics for sports and breathability , Engineers National Conference textile and

clothing, Azad University Yazd. (1390), [In Persian].

Khajavy, R. Sharify, M. Manafy, M. , Polyester moisture absorption is improved by the action of the enzyme,

Engineers National Conference textile and clothing, Azad University Yazd, (1390), [In Persian].

Fatehy, V. Porvasy, Y. , Futsal Laws, Journal of Province followers, Tehran, Iran, (1391), [In Persian].

website ,http://www.elmevarzesh, (1395).

Hill R., Fibers & Fabrics in Sports, Textiles, Vol. 14, No. 2, pp 30-36, 1985.

Sule A. D., Sarkar R. K. & Bardhan M. K., Development of sportswear for Indian conditions, Manmade

Textiles in India, pp 123-129, April 2004.

Asayesh, P. Farokh seresht, M. Khojaste, M. Jafary, S. ,Couture Muslim women cyclists (track field),

Engineers National Conference textile and clothing, Azad University Yazd, (1390), [In Persian].

Khajavi,E. Farokhy, A. Abasgholy, A. Najafabady, N. Soheylipoor, S. , The impact of environmental color

on simple reaction time to auditory stimuli, journal Development and motor learning – Sports, No, 13. Pp, 27-40,

(1391), [In Persian].

Homburg, Christian. Giering, annaette (2001). “Personal characteristics as moderators of relationship between

customer satisfaction and loyalty _ An empirical analysis”. Psychology and marketing. Vol. 18. PP:43-66.

Kavousy, M. Saghaee, A. , Methods for measuring customer satisfaction, Publishers Sabzan. (1384). [In

Persian].

Mleki, A. Darabi, M. , Methods of measuring customer satisfaction, Automotive Eng and related industries,

No, 3.(1387), [In Persian].

Homburg, Christian. Giering, Annette (2001). “Personal characteristics as moderators of relationship between

customer satisfaction and loyalty _ An empirical analysis”. Psychology and marketing. Vol. 18. PP:43-66.

Frings, G. S. (2005). “Fashion: from concept to consumer”, 8th edition. Pearson / prentice hall. Upper saddle

river, New Jersey. PP:45-48.

Cadpgam. K. W. & Foster, B. D. (2000). “Relationship selling and customer loyalty”: An Empirical

investigation, marketing intelligence and planning, 18, PP:185-1990.

Wong, Foong, Yee. Yahyah Sidek (2004). “Influence of brand loyalty on consumer sportswear”. Int. Journal

of economics and management, 2 (2). PP:221-236

Enseler, J, Wilson, B and West berg, K. (2011). Managers Managers perceptions of the impact of sport

sponsorship on brand equity: Which aspects of the sponsorship matter Most?', Sport Marketing Quarterly. Vol. 20, No.

, PP. 7-21.

Brian, D. Foster, John. W. Cadogan, (2000). “Relationship selling and customer loyalty: an empirical

investigation”. Marketing intelligence and planning”. Vol. 18, Issue 4, PP: 185-199.

##submission.downloads##

Номер

Розділ

Мистецтвознавство