SPORTSWEAR OF IRANIAN FEMALE FUTSAL PLAYERS AND THEIR SATISFACTION RATES OF WEARING THEM
DOI:
https://doi.org/10.32461/2226-3209.1.2018.178818Abstract
Abstract. The incongruence between some manufactured products and the market needs and customers’ wants is amongst the challenges of the clothing industry in Iran. The present study aimed at collecting information about the existent clothing and knowing its pathology to have modifications on the products’ quality as well as maximization of the product of the sport clothes inside the country. The current study was an applied research in terms of its objective and it followed an analytical descriptive method. The data collection procedure had been undertaken based on a field method as well as through preparing a questionnaire containing 33 questions scored based on Likert’s five-point scale. The questionnaires were completed by 75 female futsal players, who were randomly selected from the futsal clubs and
universities in Neishaboor and Sabzevar. To analyze the data, SPSS software, version 22, was employed. The data normality was verified using Kolmogorov-Smirnov test and study hypotheses were examined based on one-sample t-test as well as Spearman and Friedman correlation tests. Results indicated a significant relationship between the characteristics of sportswear (quality, price, design, beauty and trademark) and their satisfaction rates in the 95% confidence level. And the sports cloths’ properties like material, efficiency, size, durability and strength, design, beauty, price and after-sale services were found respectively more effective in the satisfactions of the sportswear in Futsal.
Keywords: satisfaction, sportswear, female futsal players, Neishaboor and Sabzevar.
References
Salar, J., The relationship between marketing mix and consumer behavior, Journal Tadbir, No. 176, pp. 58-
(1386), [In Persian].
Nakhaee, N., Brake Hoses Industrial Group about product quality customer satisfaction in compliance with
Golpayegan, Master s thesis of Business management marketing trends, Azad University Naragh. (1393), [In Persian].
Ghafary, F. The relationship of quality and customer satisfaction in the banking industry, Journal of
Management Sciences in Iran, No. 24, pp.41-66. (1390), [In Persian].
Mirjalily, M.M. ,Waterproof fabrics for sports and breathability , Engineers National Conference textile and
clothing, Azad University Yazd. (1390), [In Persian].
Khajavy, R. Sharify, M. Manafy, M. , Polyester moisture absorption is improved by the action of the enzyme,
Engineers National Conference textile and clothing, Azad University Yazd, (1390), [In Persian].
Fatehy, V. Porvasy, Y. , Futsal Laws, Journal of Province followers, Tehran, Iran, (1391), [In Persian].
website ,http://www.elmevarzesh, (1395).
Hill R., Fibers & Fabrics in Sports, Textiles, Vol. 14, No. 2, pp 30-36, 1985.
Sule A. D., Sarkar R. K. & Bardhan M. K., Development of sportswear for Indian conditions, Manmade
Textiles in India, pp 123-129, April 2004.
Asayesh, P. Farokh seresht, M. Khojaste, M. Jafary, S. ,Couture Muslim women cyclists (track field),
Engineers National Conference textile and clothing, Azad University Yazd, (1390), [In Persian].
Khajavi,E. Farokhy, A. Abasgholy, A. Najafabady, N. Soheylipoor, S. , The impact of environmental color
on simple reaction time to auditory stimuli, journal Development and motor learning – Sports, No, 13. Pp, 27-40,
(1391), [In Persian].
Homburg, Christian. Giering, annaette (2001). “Personal characteristics as moderators of relationship between
customer satisfaction and loyalty _ An empirical analysis”. Psychology and marketing. Vol. 18. PP:43-66.
Kavousy, M. Saghaee, A. , Methods for measuring customer satisfaction, Publishers Sabzan. (1384). [In
Persian].
Mleki, A. Darabi, M. , Methods of measuring customer satisfaction, Automotive Eng and related industries,
No, 3.(1387), [In Persian].
Homburg, Christian. Giering, Annette (2001). “Personal characteristics as moderators of relationship between
customer satisfaction and loyalty _ An empirical analysis”. Psychology and marketing. Vol. 18. PP:43-66.
Frings, G. S. (2005). “Fashion: from concept to consumer”, 8th edition. Pearson / prentice hall. Upper saddle
river, New Jersey. PP:45-48.
Cadpgam. K. W. & Foster, B. D. (2000). “Relationship selling and customer loyalty”: An Empirical
investigation, marketing intelligence and planning, 18, PP:185-1990.
Wong, Foong, Yee. Yahyah Sidek (2004). “Influence of brand loyalty on consumer sportswear”. Int. Journal
of economics and management, 2 (2). PP:221-236
Enseler, J, Wilson, B and West berg, K. (2011). Managers Managers perceptions of the impact of sport
sponsorship on brand equity: Which aspects of the sponsorship matter Most?', Sport Marketing Quarterly. Vol. 20, No.
, PP. 7-21.
Brian, D. Foster, John. W. Cadogan, (2000). “Relationship selling and customer loyalty: an empirical
investigation”. Marketing intelligence and planning”. Vol. 18, Issue 4, PP: 185-199.
Downloads
Issue
Section
License
Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).