STAKEHOLDERS IN THE CULTURAL LIFE OF UKRAINE

Abstract

This article is devoted to topical problems of modern Ukrainian society due to transformation processes taking place in all spheres of human life. A special place in the process of state-owned Ukrainian culture. The author reveals the role and importance of the latter in the life of the average Ukrainian.

The author defines culture as one of the specific areas of the human being, which has great potential, capable of ensuring social peace and to restore spiritual and cultural environment of the country. It is in the context of the establishment of modern Ukrainian state culture in all its diversity takes on new meaning and form and calls for its restoration, development and effective use of relevant interest and support of various stakeholders cultural life.

Paying attention to the importance of culture, the author considers it as a specific activity in the regulation of cultural life that affects both the individual person, citizen, and in particular social group, to form a worldview, development and implementation of culture-building. The culture here, the author defines as a system important to humans meaningful complex values, which are able to perform regulatory principles of individual and group behavior. On the factual material, the author analyzes the main objectives, strategic goals and priorities culture defines different groups of stakeholders interested in the development of the second. The very definition of different groups of stakeholders national cultural life of the characteristics of institutional and legal framework of the implementation of activities revealed a group effect on the development of culture, leading to improved cultural situation.

For a deeper analysis of the research object, the author refers to the theoretical understanding of the term "stakeholder" in the determination of different groups, categories of exposure and the development of culture. In the context of the conceptual and categorical apparatus of research by analyzing the impact of these groups, the financial indicators; managers who control the area; In the context of the conceptual and categorical apparatus of research by analyzing the impact of these groups, the financial indicator workers who implement the goals and objectives; economic partners, which are divided into those who help finance development (benefactors, sponsors, etc.) and those who are direct consumers of the production. Each of these groups has its own categories of interest in the culture and in accordance with this standard and is different influences and tasks.

Thus, the author identifies and describes under these stakeholders in the cultural sector, citizens, government, institutions, organizations , companies, both public and private sectors, engaged in culture, professional artists, cultural workers , professional art groups, media representatives, representatives of civil society (performing arts, ethnic and cultural associations, civic and charitable organizations, associations, foundations, etc.).

In the context of the study, the author pays particular attention to the issue organizational legal nature of the relationship between different groups of stakeholders, defines the regulations that govern their interactions.

Analyzing scientific and theoretical approaches of different national research schools, the author defines subjective rights and legal responsibilities of the stakeholders of national cultural life.

Describing the cultural life of society, the author identifies those stakeholders who carry out cultural values, make a contribution to the formation and development of the sphere of culture and art, and anyone who is a consumer of art culture, it develops, forming thus a spiritual world. In the article special attention is paid to one of the main stakeholders cultural life of Ukraine - namely man, a citizen. No such stakeholder author describes as the main consumer of cultural products ii services. The paper identified and analyzed government guaranteed Cultural Rights, the mechanisms of their realization and protection. For a better understanding of cultural issues and their solutions, the author refers to the definition of the role of the market of cultural goods and services, consumer reveals a process that is characterized by a particular value is not always measured by material values.

More attention is focused on the most influential stakeholder's cultural life - the state. This state is the one instance, which is designed to integrate , to ensure the interests of all concerned stakeholders cultural life. The article reveals the specific role of the state as the holder of cultural resources. Characterized by a system of controls Ukrainiancultural life.

Separately, the article defines groups of stakeholders representing various civil society. Characterized by their place and importance in the cultural development of Ukraine. In conclusion, the author emphasizes the undeniable relevance of the article and provides search solutions of this problem in a more comprehensive perspective, taking into account the spatial and temporal specificity of the cultural sphere.