Representation of the hero in the conditions of the informational environment and actualization of ethnocultural values

Abstract

The purpose of the article is to study the representation of the concept of heroics and heroic in modern culture in the conditions of the prevailing information environment and, at the same time, to update the appeal to ethnocultural values. The methodology of the research is to apply analytical, semiotic and culturological methods in the study of the axiological component in contemporary socio-cultural processes and, in particular, its influence on the ways and level of representation of the heroic in modern culture in the conditions of the information environment and modern communications. The scientific novelty of the work is that for the first time the concept of heroics of modern culture is considered in close interconnectedness with ethnocultural values under conditions of the influence of information environment. Conclusions. The study found that in recent years, the axiosphere of society has undergone certain metamorphoses, due to the marked increase in the importance of patriotism, democracy, national consciousness, and identity. In a situation of sociocultural and value anomy, activation of protective and regulatory functions of ethnocultural values, which is expressed in the corresponding human reactions, including in the process of communicative activity, which has particularly clear manifestations in the space of Internet communication, is often activated. In today's information space, it finds expression in finding new heroes and actualizing the concept of heroics and heroic as a representation of society's need for understanding socio-cultural realities, satisfying cultural and spiritual needs, and ensuring ways to harmonize being.