THE IMPACT OF SOCIAL RESPONSIBILITY MODEL ON COMPETITIVENESS OF ORGANIZATION WITH THE MEDIATING ROLE OF STRATEGIC PLANS ASSESSMENT (CASE STUDY: AUTOMOTIVE INDUSTRY)
DOI:
https://doi.org/10.32461/2226-3209.1.2018.177676Abstract
Abstract. The present study is aimed to evaluate the impact of social responsibility model on
competitiveness of organization with the mediating role of strategic plans assessment in automotive industry. The study population is 144 experts of this field and by Cochran’s formula, the sample size is 58. For data collection of theoretical literature and review of literature, library method is used and to evaluate the study variables, field method and questionnaire based on Likert scale are used. To evaluate the validity of questionnaire, content validity and factor analysis are used. To evaluate reliability, Cronbach’s alpha and composite reliability method are used. The values above 0.7 are achieved for composite reliability and Cronbach’s alpha. For the analysis of collected data, structural equations technique is applied. The statistical tests in this study are performed by SmartPLS software. The results of hypothesis test showed that social responsibility had no significant impact on competitiveness and the legal
dimension of social responsibility had no significant impact on competitiveness and other study hypotheses were supported.
Keywords: Social responsibility, Competitiveness, Strategic plans assessment, Automotive industry,
Structural equations modeling.
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