PRIORITIZATION OF ORGANIZATIONAL IDENTITY INDICATORS IN QAEMSHAHR MUNICIPALITY
DOI:
https://doi.org/10.32461/2226-3209.1.2018.178825Abstract
Abstract. Organizational identity is a model of beliefs, values and feelings that forms in a special
interaction between individuals and their peripheral environment in the context of organizational culture. The purpose of this study is to prioritize organizational identity indicators in Qaemshahr Municipality. This research is applied in terms of purpose and is descriptive in terms of data collection. In this research, collection method was library and field design and the standard questionnaire was organizational identity measurement which Cronbach's alpha was 0.81. The collected data were analyzed using descriptive statistics and inferential statistics. The results showed that in organizational identity components, correlation, loyalty and similarity indices are in the first to third priority respectively.
Keywords: Organizational Identity, Membership or Solidarity, Loyalty or Organizational Support,
Similarity or Perception of Common Characteristics.
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