Etique in the context of mental features

Abstract

The purpose of the article is to identify the features of etiquette as a specific reflection of the inherent ethnicity of the worldview, worldview and ideas through the prism of the phenomenon of mentality. Research methodology. The systematic method and the concrete-historical method of research were applied, which helped to clarify the relationship between the national mentality, etiquette and culture of communication; historical and descriptive methods; structural-semantic method necessary to identify the structure of national etiquette; method of comparative analysis of mentality and national and cultural features of etiquette. Scientific novelty. The national and cultural features of verbal and nonverbal etiquette in the context of the specifics of the phenomenon of mentality are studied; national etiquette is considered through the prism of cultural background as a specific reflection of the worldview, worldview and ideas inherent in a particular ethnic group; the main characteristics of the mentality of Ukrainians, British and Chinese, which explain the specifics of etiquette, are analyzed. Conclusions. The study found that etiquette is an essential element of the national culture of the people, reflecting its national and cultural specifics and lifestyle features. By means of certain stereotypes, verbal and nonverbal elements, etiquette reflects the worldview of the people and their worldview, the surrounding reality and the value essence of the picture of the world. Etiquette from generation to generation reproduces the cultural and national specifics and customs of the people, is a unique tool for translating the mental background and reflects the uniqueness of national features of philosophical and ideological vision, ethnopsychology, material and spiritual culture of society. It is stated that etiquette is one of the main carriers of ethnocultural information and a means of expressing special features of ethnic mentality. Specific elements of etiquette forms with ethnocultural components reflect the national picture of the world, convey the image of society. National features of etiquette have been formed over the centuries under the influence of cultural and historical features of people's development and perform both ethnoconsolidating and ethnodifferentiating functions, acting as an important feature of the ethnos and distinguishing it from other ethnic groups. Analysis of the mentality and etiquette of representatives of different cultures, in particular, Ukrainians, British and Chinese, shows that etiquette, as a mirror of national character, is concentrated in the nation's worldview, mediated by a variety of extracultural factors. Cultural values of people, the specifics of their lives, of course, play an important role in the formation of etiquette and are reflected in the rules of etiquette of a nation.

Key words: etiquette, national and cultural specifics, mentality, people, worldview, cultural values