Mediatisation of art in the Mid-Twentieth Century on the Example of the Formation of the Nouvelle Vague Cinematic Movement

Abstract

The purpose of the article is to conduct a cultural analysis of the Nouvelle Vague phenomenon in European cinema of the 1950s, which will reveal the reasons that led to the emergence of this phenomenon. The methodology of the work is based on various methods of analysis and research of the cinematic phenomenon during the twentieth and early twenty-first centuries. The comparative historical method was used to establish similarities and differences between cinema in different periods of its development. The anthropological method was used to study the impact of cinema on cultural environments and to investigate the changes that took place in these environments under the influence of cinema. The scientific novelty of the study is due to the significant relevance of cinema as a medium and a component of the creative industries, offering a comprehensive study of the emergence and evolution of the Nouvelle Vague in European cinema of the 1950s, with a special emphasis on its aesthetics and cultural context, which formed the basis for the emergence of modern cinema, which is centred on the individual with their philosophy of everyday life and lifestyle. Conclusions. This article examines the mediatisation of art in the mid-twentieth century through the formation of the Nouvelle Vague cinematic movement. The results show that the Nouvelle Vague had a significant impact on cinema, introducing innovative approaches to film production and promoting the creative autonomy of filmmakers. Thus, the Nouvelle Vague not only influenced the development of the film industry, but also became an important part of the discourse on the mediatisation of art, confirming its significance and influence on contemporary cinema.