Television Dance Show in the Context of Modern Dance Industry

Abstract

The purpose of the article is to conceptualise the television dance show as an effective toolkit of the dance industry of early 21st century. Research methodology. An interdisciplinary approach is applied, within which the set of research methods includes the method of analysis and synthesis, analogy and comparison, the method of typological and structural-functional analysis, the comparative method, the system method. Scientific novelty. The television dance show was studied as a powerful tool of the dance industry of the 2000s – early 2020s; the peculiarities of the television dance reality show are considered and its communication strategy is revealed; analysed the existing formats of dance reality shows of a competitive nature ("Dancing with the Stars" and "So, You Think You Can Dance"). Conclusions. Television dance show in the first decades of the 21st century has become one of the most popular ways of entertainment in different countries of the world, which has led to an increase in demand for new dance directions and styles, as well as the improvement of technologies and dance techniques. The communication strategy for awakening the emotional resonance of the audience of a dance reality show consists in switching the viewer's attention from the direct dance practice (from training to the performance) to the emotional component of the process. At the current stage of society's development, television dance shows are one of the most effective tool of the dance industry, contributing to: popularisation of visual dance content; dissemination of relevant information for both theoreticians and practitioners of dance; development of a network of dance studios and dance schools of various styles; familiarisation of a wide audience with leading representatives of the dance industry at the national level; provision of unprecedented opportunities for professional realisation of young dancers.