Methodology and Socio-Cultural Projecting of Algorithms for the Selection of Experts in Art Marketing and for the Formation of Art Collections

Abstract

The purpose of the article is to analyse and study the methodology and processes of socio-cultural projecting of algorithms for the selection of experts in fine art marketing and, including, in the formation of art collections in museums, galleries, private collections. The research methodology consists in the application of comparative, empirical, and theoretical methods, including analysis, synthesis, inductive and deductive modelling of work situations that may arise in the work of expert groups. The scientific novelty consists in the development of a fundamentally new view on the modelling of algorithms for the selection of experts, who must perform tasks in the field of art market platforms, and in the further expansion of ideas about the study of marketing processes in the art market. Conclusions. The article formulates a new scientific model for algorithms for the selection of experts who work in fine art marketing at auctions, fairs, galleries, museums, and private art collections. This model of selecting experts who work on the art market can be used as an effective technology in the marketing of fine art, because this technology actually makes it possible to segment specialists in the field of providing expert services in the work of museums, galleries, auctions and in-service activities private art collections.