FAКES IN MODERN MEDIA: IDENTIFICATION AND NEUTRALIZATION

Abstract

Purpose of the article. The research is aimed at analyzing fake information as innovative information management tools in online social networks used in modern hybrid wars. The specificity of these tools lies in the sophisticated manipulation of public opinion, which takes place by psychological pressure, the use of attractive content and effective methods of disseminating information. The methodology of the research is based on such general scientific methods as synthesis, analysis of comparison, as well as applied: modeling, forecasting. This methodological approach allows us to transfer the applied nature of the studied problem to the plane of scientific research. The scientific novelty of the work is that for the first time in the Ukrainian science an attempt was made to systematically analyze the fake, as an applied technology of information processes management. The theoretical and methodological research of this issue will enable the preparation of the necessary materials for the teaching and development of practical recommendations. Conclusions. Careful study and possible development of algorithms for the management of specialized information management technologies, which include fake, are today the actual task of domestic communicative science. In the face of hybrid confrontation, this technology is one of the keys and demanded at the moment.