SOCIAL COMMUNICATIONS AND THEIR ROLE IN UKRAINIAN INFORMATION MARKETING
DOI:
https://doi.org/10.32461/2409-9805.4.2018.170612Keywords:
social communications, information marketing, social marketing, Internet business, information enterprise.Abstract
The purpose of the work: analysis of integrated social marketing communications and the allocation of the principles of social communication in the aspect of Ukrainian information marketing. Research methods: literature analysis - research of social marketing communications; system and comparative analysis method - for analyzing direct and indirect marketing communications, determining their advantages and disadvantages, comparative analysis of information marketing communications. Scientific novelty: for the first time, the principles of social communication in the aspect of Ukrainian information marketing are highlighted. The analysis of the strategy of information marketing communication. Analyzed the integration of social communications with other elements of marketing activities. Conclusions: social communications in the Ukrainian information marketing is a comprehensive trend that lays the foundations for the mutually beneficial existence of modern Ukrainian business.
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