Ethical Standards in the Field of Information Communications: New Trends and Practical Approaches

Abstract

The purpose of the article is to provide a scholarly analysis of contemporary ethical standards in the field of information communications and to identify the main trends in their transformation under conditions of digitalisation. Methodology is based on the application of systemic, structural-functional, and comparative legal approaches, as well as methods of analysis and synthesis, generalisation, and content analysis of international and national legal acts, including the General Data Protection Regulation (GDPR), Ukrainian legislation on information and personal data protection, and guidelines issued by international professional organisations. Scientific novelty lies in clarifying the conceptual framework of information communication, digital ethics, and corporate ethics within the digital environment, as well as in providing a comprehensive examination of ethical challenges related to information accuracy, confidentiality, personal and institutional responsibility, digital content moderation, and the use of artificial intelligence technologies. The significance of electronic culture as an integral component of professional ethics in library, archival, and information institutions is substantiated. Conclusions. Ethical standards in information communications are shaped by digital transformations and require consistent normative and institutional consolidation. The effective functioning of the information sphere is possible only through the integration of legal regulation, professional responsibility, and internal ethical mechanisms of organisations. The development of a sustainable electronic and corporate culture contributes to minimising information risks, ensuring personal data protection, increasing trust in information institutions, and creating a safe, predictable, and human-centred information environment in the context of a digital society.