Research on the use of motivational tools in the practical activity of pharmaceutical specialists




motivational tool, questionnaire, pharmaceutical specialist, education, training, social and charitable project


The aim. Research on the peculiarities of the use of modern motivational tools by domestic employers in the pharmaceutical industry (including training and involvement of pharmaceutical specialists in social projects).

Materials and methods. An anonymous online survey in the Google Form was conducted from April 3, 2021 to November 1, 2021 on the social network "Facebook" (including in four pharmaceutical groups of this network). Methods: analysis, synthesis, and generalization.

Results of the research. The main motivating factors of respondents and the main motivational tools used by employers in the pharmaceutical industry have been identified. The state of training and education during professional activities and the evaluation of their effectiveness by respondents have been studied. Professional and motivational-psychological trainings are in the lead in the ranking of educational projects (75.2 % of respondents). The methods of evaluation of pharmaceutical specialists used by employers in the pharmaceutical industry have been generalized. The attitude of respondents to the participation of employers in the pharmaceutical industry in social and charitable projects has been studied. Most respondents (67.5 %) positively perceives the participation of employers in social and charitable projects, for some of them this is a motivational advantage when choosing a place of work.

Conclusions. An online survey of 508 pharmaceutical professionals, conducted in a Google Form has allowed us to establish the features of current motivational approaches used today in pharmaceutical organizations and the attitude of respondents to them. It has been found that such motivational tools as trainings (innovative form of education) (55.1 %), as well as material forms of incentives (73.2 %) are widely used. At the same time, the main topics of the trainings are regarding the professional aspects of activity. An important factor in the life of a pharmaceutical organization is its social and charitable work, which forms a positive attitude towards it on the part of pharmaceutical professionals, and sometimes serves as a motivational advantage in choosing a place of work

Author Biographies

Iryna Horodetska, Danylo Halytsky Lviv National Medical University

Philosophy Doctor on Pharmaceutical Science, Associate Professor

Department of Organization and Economics of Pharmacy

Oksana Levytska, Danylo Halytsky Lviv National Medical University

Doctor of Pharmaceutical Sciences, Associate Professor

Department of Organization and Economics of Pharmacy

Iryna Chukhray, Danylo Halytsky Lviv National Medical University

Philosophy Doctor on Pharmaceutical Science, Assistant

Department of Organization and Economics of Pharmacy

Oleksandra Korniyenko, Danylo Halytsky Lviv National Medical University

Philosophy Doctor on Pharmaceutical Science, Associate Professor

Department of Organization and Economics of Pharmacy

Halyna Bilushchak, Lviv Polytechnic National University

Philosophy Doctor on Physical and Mathematical Science, Associate Professor

Department of Computational Mathematics and Programming

Institute of Applied Mathematics and Fundamental Sciences


  1. Kremin, Yu., Hromovyk, B., Zaprutko, T., Kus, K. (2020). Paradigm the "ten-star pharmacist": the view of pharmacy visitors. Contemporary pharmacy: issues, challenges and expectation. 2020 autumn. Kaunas: Lithuanian University of Health Sciences, 47.
  2. Aziri, B. (2011). Job satisfaction: A literature review. Management research and practice, 3 (4), 77–86. Available at:
  3. Bhatnagar, K, Srivastava, K. (2012). Job satisfaction in health-care organizations. Industrial Psychiatry Journal, 21 (1), 75–78. doi:
  4. Boswell, W. R., Shipp, A. J., Payne, S. C., Culbertson, S. S. (2009). Changes in newcomer job satisfaction over time: Examining the pattern of honeymoons and hangovers. Journal of Applied Psychology, 94 (4), 844–858. doi:
  5. Chen, G., Ployhart, R. E., Thomas, H. C., Anderson, N., Bliese, P. D. (2011). The Power of Momentum: A New Model of Dynamic Relationships between Job Satisfaction Change and Turnover Intentions. Academy of Management Journal, 54 (1), 159–181. doi:
  6. Khan, A. H., Aleem, M. (2014). Impact of job satisfaction on employee turnover: an empirical study of autonomous medical institutions of Pakistan. Journal of International Studies, 7 (1), 122–132. doi:
  7. Boštjančič, E., Petrovčič, A. (2019). Exploring the relationship between job satisfaction, work engagement and career satisfaction: The study from public university. Human Systems Management, 38 (4), 411–422. doi:
  8. Carvajal, M. J., Popovici, I., Hardigan, P. C. (2018). Gender differences in the measurement of pharmacists’ job satisfaction. Human Resources for Health, 16 (1). doi:
  9. Mott, D. A., Doucette, W. R., Gaither, C. A., Pedersen, C. A., Schommer, J. C. (2004). Pharmacists' attitudes toward worklife: results from a national survey of pharmacists. Journal of the American Pharmacists Association, 44 (3), 326–336. doi:
  10. Kerschen, A. M., Armstrong, E. P., Hillman, T. N. (2006). Job Satisfaction Among Staff, Clinical, and Integrated Hospital Pharmacists. Journal of Pharmacy Practice, 19 (5), 306–312. doi:
  11. Hincapie, A. L., Yandow, S., Hines, S., Martineau, M., Warholak, T. (2012). Job satisfaction among chain community pharmacists: results from a pilot study. Pharmacy Practice (Internet), 10 (4), 227–233. doi:
  12. Hardigan, P., Carvajal, M. (2007). Job Satisfaction among Practicing Pharmacists: A Rasch Analysis. Internet Journal of Allied Health Sciences and Practice. doi:
  13. Benslimane, N., Khalifa, M. (2016). Evaluating Pharmacists’ Motivation and Job Satisfaction Factors in Saudi Hospitals. Studies in Health Technology and Informatics, 226, 201–204. doi:
  14. Slimane, N. S. B. (2017). Motivation and Job Satisfaction of Pharmacists in Four Hospitals in Saudi Arabia. Journal of Health Management, 19 (1), 39–72. doi:
  15. Al-Muallem, N., Al-Surimi, K. M. (2019). Job satisfaction, work commitment and intention to leave among pharmacists: a cross-sectional study. BMJ Open, 9 (9), e024448. doi:
  16. Crafford, L., Wouters, A., Bronkhorst, E., Gous, A. G. S., Kusurkar, R. A. (2021). Exploring Factors Associated With the Motivation of Clinical Pharmacists: A Focus on the South African Context. Frontiers in Medicine, 8. doi:
  17. Berassa, M. S., Chiro, T. A., Fanta, S. (2021). Assessment of job satisfaction among pharmacy professionals. Journal of Pharmaceutical Policy and Practice, 14 (1). doi:
  18. Ayele, Y., Hawulte, B., Feto, T., Basker, G. V., Bacha, Y. D. (2020). Job satisfaction among pharmacy professionals working in public hospitals and its associated factors, eastern Ethiopia. Journal of Pharmaceutical Policy and Practice, 13 (1). doi:
  19. Ndlovu, T., Gavaza, P., Maponga, C. C. (2009). The perception of Zimbabwean pharmacists of their overall job satisfaction and the factors associated with it. East and Central African Journal of Pharmaceutical Sciences, 12 (3), 74–78. Available at:
  20. Ibrahim, I. R., Ibrahim, M. I., Majeed, I. A., Alkhafaje, Z. (2021). Assessment of job satisfaction among community pharmacists in Baghdad, Iraq: a cross-sectional study. Pharmacy Practice, 19 (1), 2190. doi:
  21. Iqbal, M. S., Iqbal, M. Z. (2020). Career Satisfaction among Community Pharmacists. Journal of Pharmaceutical Research International, 32, 33–41. doi:
  22. Ahmad, A., Khan, M. U., Elkalmi, R. M., Jamshed, S. Q., Nagappa, A. N., Patel, I., Balkrishnan, R. (2016). Job Satisfaction among Indian Pharmacists: An Exploration of Affecting Variables and Suggestions for Improvement in Pharmacist Role. Indian Journal of Pharmaceutical Education and Research, 50 (1), 9–16. doi:
  23. Duan, J. J., Li, G. C., Situ, B., Tao, J. H., Deng, X., Wu, J. Y., Zhou, T., Zheng, Z. H., Xu, F. (2011). Survey of career identity and job satisfaction among young hospital pharmacists in Guangdong province, China. African Journal of Pharmacy and Pharmacology, 5 (3), 386–392. doi:
  24. Chua, G. N., Yee, L. J., Sim, B. A., Tan, K. H., Sin, N. K., Hassali, M. A. et. al. (2013). Job satisfaction, organisation commitment and retention in the public workforce: a survey among pharmacists in Malaysia. International Journal of Pharmacy Practice, 22 (4), 265–274. doi:
  25. Vu, T. Q., Nguyen, B. T., Pham, V. N. H., Nguyen, N. H., Nguyen, T. T. H., Vo, N. X. et. al. (2021). Quality of Work Life in Healthcare: A Comparison of Medical Representatives and Hospital Pharmacists. Hospital Topics, 99 (4), 161–170. doi:
  26. McCann, L., Hughes, C. M., Adair, C. G., Cardwell, C. (2009). Assessing job satisfaction and stress among pharmacists in Northern Ireland. Pharmacy World & Science, 31 (2), 188–194. doi:
  27. Al Khalidi, D., Wazaify, M. (2013). Assessment of pharmacists’ job satisfaction and job related stress in Amman. International Journal of Clinical Pharmacy, 35 (5), 821–828. doi:
  28. Gebretekle, G. B., Fenta, T. G. (2013). Assessment of pharmacists workforce in Ethiopia. Ethiopian Journal of Health Development, 27, 124–133. Available at:
  29. Surur, A., Teni, F., Girmay, G., Moges, E., Tesfa, M., Abraha, M. (2015). Assessment of the structural and process aspects of pharmaceutical care at a university hospital in Ethiopia. Journal of Pharmacy and Bioallied Sciences, 7 (2), 97–102. doi:
  30. Ahmed, S. M., Tolera, M., Angamo, M. T. (2013). Assessment of job satisfaction among pharmacy professionals in Southwest Ethiopia. International Journal of Pharmaceutical Sciences and Research, 4 (6), 2351–2358. doi:
  31. Balkhi, B., Alghamdi, A., Alshehri, N., Alshehri, A. (2017). Assessment of job satisfaction among hospital pharmacists in Saudi Arabia. IOSR Journal of Pharmacy (IOSRPHR), 7 (5), 34–40. doi:
  32. Gidman, W. (2011). Increasing community pharmacy workloads in England: causes and consequences. International Journal of Clinical Pharmacy, 33 (3), 512–520. doi:
  33. Calgan, Z., Aslan, D., Yegenoglu, S. (2011). Community pharmacists’ burnout levels and related factors: An example from Turkey. International Journal of Clinical Pharmacy, 33, 92–100. doi:
  34. Lea, V. M., Corlett, S. A., Rodgers, R. M. (2012). Workload and its impact on community pharmacists' job satisfaction and stress: a review of the literature. International Journal of Pharmacy Practice, 20 (4), 259–271. doi:
  35. Tutuchenko, O. V., Pestun, I. V., Mnushko Z. M. (2010). Motyvatsiia provizoriv yak skladova realizatsii stratehichnoho planu aptechnoho pidpryiemstva. Visnyk farmatsii, 1, 47–50.
  36. Nemchenko, A. S., Yurchenko, H. M., Zhyrova I. V. (2011). The analysisof motivational principlesof humanresource management of the pharmaceutical organization. Menedzhment, upravlinnia ta zabezpechennia yakosti v farmatsii, 1, 18–23.
  37. Zarichna, T. P., Brytanova, T. S., Raikova, T. S., Knysh, Ye. H. (2020). Research on the motivation of pharmaceutical workers in pharmacies. Current issues in pharmacy and medicine: science and practice, 13 (1), 109–114. doi:
  38. Aliekperova, N. (2018). Motivating Factors Effecting Work Efficiency of Empoyees in Ukrainian Pharmaceutical Sector. Economics and Sociology, 11 (1), 61–74. doi:
  39. Hrom, M. Yu., Hrom, O. L., Datsko, A. Y., Komar, A. V., Zelinska, I. M. (2011). Vyvchennia sotsialno-psykholohichnykh motyvatsii provizoriv pry vidpusku likarskykh zasobiv. Farmatsevtychnyi chasopys, 2, 61–66.
  40. Teterych, N. V. (2015). Scientific ground of basic going near motivation of pharmaceutical workers. Pharmaceutical review, 3, 44–47. doi:
  41. Hromovyk, B. P., Kremin, Yu. I. (2020). Doslidzhennia zadovolenosti farmatsevtychnykh fakhivtsiv materialnoiu ta moralnoiu storonoiu roboty. AML, XXVI (2-3), 89–93.
  42. Facebook. Farmatsevtychna Ukrayina. Available at:
  43. Facebook. Praktychna farmatsiya. Available at:
  44. Facebook. Lvivski farmatsevty. Available at:
  45. Facebook. Аptekar. Available at:
  46. Hromovyk, B. P., Korolov, M. V. (2020). The results of the study of pharmacists opinion regarding the organization of their work in pharmacies during the coronavirus COVID-19 pandemic. Farmatsevtychnyi zhurnal, 3, 39–44. doi:
  47. Yashkina, O. I. (2013). Statistical tools of expert opinion consistency in marketing research. Ekonomichnyi visnyk Natsionalnoho tekhnichnoho universytetu Ukrainy «Kyivskyi politekhnichnyi instytut», 10, 442–449. Available at:
  48. Hromovyk, B. P., Kremin, Yu. I. (2020). Osoblyvosti realizatsii profesiinykh rolei farmatsevtychnykh fakhivtsiv v ukrainskykh realiiakh. Menedzhment, upravlinnia ta zabezpechennia yakosti v farmatsii, 1 (61), 42–49.
  49. Mattsson, S., Gustafsson, M. (2020). Job satisfaction among Swedish Pharmacists. Pharmacy, 24 (8 (3)), 127. doi:




How to Cite

Horodetska, I., Levytska, O., Chukhray, I., Korniyenko, O., & Bilushchak, H. (2022). Research on the use of motivational tools in the practical activity of pharmaceutical specialists. ScienceRise: Pharmaceutical Science, (3(37), 19–26.



Pharmaceutical Science