The use of neuromarketing as a strategic tool for enterprise development

Authors

DOI:

https://doi.org/10.31498/2225-6725.1(39).2024.310209

Keywords:

neuromarketing;, neuromarketing research;, advertising activity;, marketing;, enterprise development.

Abstract

The article examines neuromarketing research as a strategic means of increasing the effectiveness of advertising activities and increasing the development of the enterprise. Neuromarketing offers new ways to measure consumer behavior and understand how people interact with different products, services and marketing campaigns. The use of neuromarketing methods can significantly enrich the interaction between employees and the organization, optimize them, and influence such social attitudes of employees that are important for improving efficiency, such as loyalty, involvement, satisfaction, trust. The article examines various methods of neuromarketing as an influence on a potential consumer, and proposes the concept of attracting customers to a business.

References

  1. Перелік використаних джерел:
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Published

2024-05-30

How to Cite

Korostova, I. . (2024). The use of neuromarketing as a strategic tool for enterprise development. REPORTER OF THE PRIAZOVSKYI STATE TECHNICAL UNIVERSITY Section: Economic Sciences, (1(39), 31–42. https://doi.org/10.31498/2225-6725.1(39).2024.310209

Issue

No. 1(39) (2024): REPORTER OF THE PRIAZOVSKYI STATE TECHNICAL UNIVERSITY Section: Economic sciences

Section

Статті

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