Tkachova A.R. Investment potential as a component in formation of potential of the enterprise.

Abstract

Under conditions of transition to a market economy the enterprises had Necessity and opportunity to determine the direction of its investment activity, sources and means to achieve these goals. Any economic system is characterized by its high dynamism, it requires each enterprise to response quickly to situations change in the state's economy, to have the ability to adjust their practical steps. The presence of such impotent skills gives the enterprise the opportunity to develop, gradually moving from one stable state to a qualitatively new. On the one hand, the investment potential of the company is the result of the effective use of opportunities of the enterprise, and on the other hand it is a factor for its further development. Investment potential of the company is closely linked with investment potential of the other companies, the branch and the region. The concept of investment potential was investigated In the article and the investment attractiveness of theDonetskregion was assessed Investments potential is a combination of all available objective indicators and preconditions for investment. Such conditions depend on the availability of potential objects for investing, the diversity of these spheres of investing, as well as their economic maturity and their economic health.