No. 1(39) (2024): REPORTER OF THE PRIAZOVSKYI STATE TECHNICAL UNIVERSITY Section: Economic sciences
The collection contains articles that summarize the results of scientific research conducted by employees of higher educational institutions of Ukraine, academic and sectoral research organizations, leading enterprises in key industrial sectors of the country, employees of international, state, and regional organizations, as well as authorities dealing with the development of theoretical and practical aspects of economics and intellectual property. The collection is intended for scientists, specialists studying and researching economic processes, teachers, postgraduates, and students.
The collection is registered as a means of printed media. Decision No. 1821 of the National Council of Ukraine on Television and Radio Broadcasting dated 21.12.2023 (Protocol No. 31)
Published:
2024-05-30
Статті
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Directions and tasks of the state policy regarding the security of investment activities
The purpose of the article is to determine the directions and tasks of the state policy of Ukraine in the sphere of ensuring the security of investment activities in modern conditions. The object of the study is investment activity in Ukraine. As a result of the study, the legislative and regulatory framework for the regulation of investment activities of Ukraine was analyzed, and the role of these documents in ensuring the safety of investment activities and improving the investment climate was also determined. The main directions and tasks of state policy in the field of security of investment activity at the current stage of development are given. It is noted that the state should actively cooperate with the private sector, providing support in the form of financial instruments, creating favorable legislative conditions and infrastructure. Business entities need to participate in investing in the development of "green" technologies and actively cooperate with state structures to achieve common goals. It was determined that the development of "green" clusters and innovation parks will not only contribute to increasing the level of security in the investment sphere, but will also create favorable conditions for sustainable economic growth and social development. This will make it possible to effectively use the potential of the state and the private sector to ensure stability and security in investment activities in the era of digitization of business processes. The main areas that will contribute to ensuring the safety of investment activities in the country, as well as stimulating economic growth and development, have been formed.
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The use of social analysis method (market sentiments) for cryptocurrency market forecasting.
This article analyzes the main existing concepts of the social analysis method, explores the main tools and indicators of market sentiment analysis used for cryptocurrency market forecasting. The effectiveness of using social analysis tools (using Google Trends, as an example) for forecasting the Bitcoin price for the period from 2016 to 2024 has been evaluated. The article provides an analysis of the effectiveness of using social analysis indicators (using the Fear and Greed Index, as an example) for forecasting the Bitcoin price for the period from 2018 to 2024. The methodological basis of the study includes analysis, observation, comparison research methods and graphical representation. Based on the results of the conducted research the expediency of using the Google Trends tool for short-term forecasting of the Bitcoin price has been confirmed, by comparing the search volume graph in Google for the term "Bitcoin" and the price graph of the main cryptocurrency (BTC) against the USD. The feasibility of using the Fear and Greed Index for short-term forecasting of cryptocurrency exchange rates has been evaluated (using Bitcoin rate forecasting as an example) in "bullish" and "bearish" markets, by comparing the value of the Fear and Greed Index at trend change points on the Bitcoin price graph, and the most optimal phase of cryptocurrency markets for the application of this indicator in forecasting has been determined.
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The use of neuromarketing as a strategic tool for enterprise development
The article examines neuromarketing research as a strategic means of increasing the effectiveness of advertising activities and increasing the development of the enterprise. Neuromarketing offers new ways to measure consumer behavior and understand how people interact with different products, services and marketing campaigns. The use of neuromarketing methods can significantly enrich the interaction between employees and the organization, optimize them, and influence such social attitudes of employees that are important for improving efficiency, such as loyalty, involvement, satisfaction, trust. The article examines various methods of neuromarketing as an influence on a potential consumer, and proposes the concept of attracting customers to a business.
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Analysis of Business Processes of Gas Supply Companies in Ukraine and Directions of their Digitalization
The aim of the study is to analyze the essence of business processes of economic entities in the natural gas market and to investigate the directions of their digitalization. The object of the study is business processes of entrepreneurial activity in the natural gas market. The subject of the research is the directions of digitalization of these business processes. The article addresses an important scientific and practical problem of implementing digital technologies in the business processes of the gas industry of Ukraine in order to increase the efficiency and competitiveness of companies. The article defines business processes of gas supply companies and proposes their classification. Taking into account the specifics of the companies' activities, business processes are divided into integrated (main and managerial) and basic (auxiliary). The main directions of business process digitalization are identified: electronic document management and digital platforms (trading and informational). Specific solutions for digitalization in these areas are analyzed. It is revealed that the most digitalized processes are those related to the purchase/sale, supply, transportation, and storage of natural gas. Prospects for further digital updating of managerial and basic business processes are determined. The research results contribute to the development of theoretical foundations and practical aspects of digitalization of business processes of gas supply companies in Ukraine, which ensures an increase in their efficiency, competitiveness, and contributes to the development of the gas industry as a whole.
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Factors influencing the image of higher education institutions
This article investigates the multifaceted factors that influence the public image of higher education institutions (HEIs) and evaluates their impact on stakeholders, including students, faculty, and policymakers. Employing logistic regression methods, the study integrates quantitative survey data from prospective and current students across various universities with qualitative insights. The analysis identifies several key aspects shaping perceptions of HEIs, including academic quality, graduate employability, campus facilities, and social responsibility.
The findings reveal that initial university expectations strongly correlate with confidence in future career prospects. Notably, confidence in one's future career plays an increasingly significant role in shaping the image of the university. The study also explores the influence of these perceptions on student enrollment decisions, faculty recruitment, and funding opportunities.
Based on these findings, the article proposes a strategic framework for HEIs seeking to enhance their public image within a competitive educational landscape. This framework emphasizes the importance of a holistic approach that aligns academic excellence with social and digital engagement strategies.
The results of this research contribute to existing literature on higher education marketing and offer practical implications for HEI administrators aiming to navigate the complexities of institutional branding and reputation management.
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The concept of developing and implementing adaptive credit products to ensure the economic security of Ukrainian enterprises in the conditions of reintegration
The concept of developing and implementing adaptive credit products to ensure the economic security of Ukrainian enterprises in the conditions of reintegration may include several key stages: analysis of the current state of the economy and the needs of enterprises; development of adaptive credit products; testing and improvement; implementation and dissemination; monitoring and updating. The object of the study is the process of crediting enterprises in the conditions of reintegration in the territories returned to the control of Ukraine. The main problem is the determination of effective lending mechanisms and conditions that can contribute to the recovery and development of business activities in the reintegration areas. The problem includes the analysis of economic security risks, economic benefits, as well as the development of strategies to minimize failures and attract investments. The study found that effective crediting requires strengthening the adaptation of financial instruments to the needs of reintegrated regions and the creation of special financial products. The results include the concept of development and implementation of adaptive credit products to ensure the economic security of Ukrainian enterprises in the conditions of reintegration. The scientific significance of this study lies in the development of theoretical and practical recommendations that can be used, to support the stability and development of the economy of the reintegrated territories. rather complex and important task and requires not only the analysis of a number of factors. Also, focus on studying international experience.
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The influence of the development of innovative technologies on the personnel potential of an industrial enterprise
Solving the problem of staff potential development is now an important condition for increasing the competitiveness of products and works of organizations of various forms of ownership. Modern highly developed production is characterized by constant and significant variability, which implies the corresponding enrichment of professional qualifications and experience of employees. In this regard, the potential of personnel, which is a set of opportunities and abilities to perform a certain type of work, is transformed under the influence of innovative technologies that are constantly being implemented. The purpose of this article is to study the functioning of the personnel potential system of an industrial enterprise under the influence of the development of modern innovative technologies. The article substantiates the main principles of the development of the personnel potential of the enterprise, developed recommendations for their implementation and the impact of the implementation of these principles on the level of personnel potential within the organization. The main directions of measures for the development of the personnel potential of the enterprise are given (assessment and diagnosis of the current situation; systematic updating of the personnel policy; creation of new and updating of the used methods and measures; control, evaluation and continuous development of personnel management processes). One of the main factors of economic growth in modern conditions of economic development is an adaptive, flexible, mobile personnel policy and the processes of forming the personnel potential of enterprises in industry. Personnel potential of industrial enterprises is a generalized characteristic of the system of formation, distribution and use of personnel, which includes both those employed in production and those who are not employed, but are able to work due to their capabilities.
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Analysis of approaches to managing the development of software products in the field of financial technologies
The article analyzes the existing approaches to managing the development of software products in order to determine the main criteria for their selection in the field of financial technologies. It provides an analysis of the main models and methodologies for the development of software products in order to determine their main characteristics, advantages and disadvantages. The article recognizes methodologies based on Agile principles as the most popular. The main requirements for software products in the field of financial technologies were determined, as well as the key points that must be paid attention to during the development of software products in this field. It was established that during the development of software products in the field of financial technologies, special attention should be paid to the stages of testing, implementation, integration with external systems, as well as development and support of documentation. The main criteria for the selection of approaches to the development of software products in this area were determined. It was established that flexible methodologies based on an iterative model are suitable for the development of software products in this field.
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Human capital as an object of crisis management
The article examines human capital as an object of crisis management. Such aspects of human capital as risks (threats) and loss of human capital, as well as ways of restoring and increasing human capital after overcoming the crisis, are considered.Is proposed to distinguish between risks (threats) and loss of human capital. It is substantiated that should be considered risks (threats) as potential threats, losses of human capital understand the actual resource. Are thus analyzed quantitative and quality indicators provided not only by national organizations, but also by international organizations.The question of migration was considered in quantitative terms and the an author analyses the real prospects and consequences of this phenomenon with regard to the human capital of Ukraine.Please take note that the human capital intended for the performance of economic functions decreases due to migration, death of people, as well as mobilization. The institution of employee reservation was analyzed.It was concluded that a large number of workers, including highly qualifiedones, were left without jobs, which resulted in the need for retrainin, in particular obtaining the next higher education regardless of the age of the recipient, as well as implementing entrepreneurial activity.It is emphasized that the main role in the restoration of human capital will be considered not only the issue of returning people from abroad and the necessity of developing a set of measures aimed at social welfare of the population, funding of education, help to resolve housing issues.
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Circular Economy as a Strategy for Ukraine’s Post-War Economic Development
This article examines the potential of the circular economy for Ukraine's post-war economic recovery, emphasizing its principles: waste elimination, resource conservation, and natural system restoration. The circular economy can significantly reduce energy and material costs, minimize negative environmental impacts, and stimulate innovation and job creation in "green" sectors. Implementing its principles can help Ukraine tackle resource shortages and increase the economy's resilience to external factors. Despite its advantages, the realization of the circular economy faces infrastructural challenges and requires changes in consumption and production behavior patterns. The article highlights the importance of state support, cooperation with international organizations, and the necessity of educational programs to promote sustainable practices. This comprehensive approach can lay the foundation for sustainable economic development in Ukraine, contributing to both economic growth and environmental protection. Successful integration of the circular economy promises Ukraine sustainable and prosperous post-war development.
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Comparing Modern and Traditional Investment Instruments: Ethical Considerations and Future Prospects
The purpose of the study is to determine the prospects for the use of modern and traditional investment instruments, both in terms of potential profitability and ethics. The object of the study is modern and traditional investment instruments. Research methods: analysis of historical data on exchange rates, calculation and analysis of the volatility of financial instruments, comparative analysis. Consideration of the ethical aspects of using cryptocurrencies.
With the advent of new investment instruments, particularly cryptocurrencies, there is a need to compare them with traditional instruments, such as stocks and fiat currencies, in terms of profitability and ethical use.
Based on the volatility indicator, the potential profitability of various investment instruments is considered using the example of the currency market, cryptocurrencies, and the stock market.
The fiat currency market is the most liquid and active. It is ideal for short-term investments. The cryptocurrency market is a modern and fast-changing sector that offers great potential for growth. However, investing in cryptocurrencies requires caution and an understanding of the ethical issues associated with them. Traditional stock instruments remain the most balanced option for most investors. They provide stability and reliability. The choice of investment instrument depends on your individual risk appetite and needs.
Among the ethical problems associated with the use of cryptocurrencies, the impact on the environment and the potential for illegal use, increased social inequality, and psychological problems were highlighted.
